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Staple Foods in Poland

Publisher Euromonitor International
Published Nov 26, 2025
Length 72 Pages
SKU # EP20639424

Description

Value sales of staple foods in Poland rose in 2025, supported by steady demand for essential items and a broadening focus on health and convenience. Core staples such as bread, rice, pasta, processed meat and frozen vegetables continued to anchor household consumption, reflecting their role as indispensable components of everyday meals. Despite persistent price pressures, consumers remained loyal to familiar categories, balancing spending constraints with a desire for quality and freshness. Grow...

Euromonitor International's Staple Foods in Poland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

72 Pages
Staple Foods in Poland
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN POLAND
EXECUTIVE SUMMARY
Affordability, private label expansion and health awareness drive category growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Plant-based and sustainable diets gain momentum among younger consumers
Clean labels and natural positioning shape product development
WHAT’S NEXT?
Everyday staples sustain future growth amid mature consumption patterns
Private label continues to expand through affordability and improved perception
Discounters and convenience stores reinforce accessibility while e-commerce evolves
COMPETITIVE LANDSCAPE
Artisanal baked goods strengthen appeal through quality, freshness and authenticity
Vivera capitalises on plant-based momentum with broad retail presence
CHANNELS
Discounters consolidate dominance through price leadership and trust
Convenience stores gain ground through proximity and flexible shopping missions
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Inflation, tradition and convenience shape another year of solid performance
INDUSTRY PERFORMANCE
Bread and pastries remain cultural mainstays amid rising prices
Frozen baked goods accelerate on convenience and private label strength
WHAT’S NEXT?
Everyday staples remain resilient as habits evolve toward variety and convenience
Health and wellness positioning strengthens through whole grains and natural recipes
Premiumisation through artisanal and specialty products continues to gather pace
COMPETITIVE LANDSCAPE
Artisanal producers lead the market as consumers prioritise freshness and tradition
Dijo Baking gains traction through convenient, affordable and versatile formats
CHANNELS
Discounters maintain leadership through affordability and breadth of offer
Convenience stores thrive on proximity and impulse-driven bakery purchases
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health, convenience and trading-up within hot cereals drive category expansion
INDUSTRY PERFORMANCE
Demand rises as consumers seek fast, nutritious breakfasts
Hot cereals gain momentum as a lower-sugar, higher-fibre alternative
WHAT’S NEXT?
Steady category growth as cereals consolidate their role in everyday routines
Health-driven innovation favours oats, whole grains and reduced-sugar recipes
Premiumisation and private label expansion reshape competitive dynamics
COMPETITIVE LANDSCAPE
Nestlé builds on breadth, brand recognition and nutrition-focused positioning
Melvit capitalises on hot cereal momentum and local credentials
CHANNELS
Discounters dominate on price, choice and one-stop convenience
Small local grocers gain momentum through proximity and tailored assortments
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices, evolving health preferences and plant-based innovation underpin strong performance
INDUSTRY PERFORMANCE
Traditional staples sustain growth despite price pressures
Plant-based meat and seafood substitutes expand rapidly through innovation and accessibility
WHAT’S NEXT?
Continued growth across meat, seafood and plant-based proteins
Health and clean label trends reshape production and purchasing decisions
Regulatory recognition supports long-term plant-based category development
COMPETITIVE LANDSCAPE
Animex consolidates leadership with diversified portfolio and trusted brands
Vivera leverages plant-based momentum to accelerate share gains
CHANNELS
Discounters dominate through affordability and wide assortment
Food specialists gain traction through quality focus and personalised service
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience, affordability and wellness focus sustain strong category performance
INDUSTRY PERFORMANCE
Processed fruit and vegetables sustain double-digit value growth amid inflation and changing habits
Frozen fruit and vegetables lead category performance with focus on convenience and quality
WHAT’S NEXT?
Sustained growth driven by health awareness and practical consumption habits
Health and wellness trends strengthen focus on fibre, purity and clean labels
Air fryer adoption and home cooking trends expand consumption occasions
COMPETITIVE LANDSCAPE
Jeronimo Martins Polska strengthens leadership through private label and pricing strategy
Auchan Polska gains momentum through innovation in frozen potato products
CHANNELS
Discounters dominate through affordability and assortment breadth
Small local grocers thrive on proximity and tailored offerings
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Everyday affordability and versatility underpin category momentum
INDUSTRY PERFORMANCE
Staple carbohydrates support steady value growth in a cost-conscious environment
Pasta outperforms thanks to convenience, variety and changing meal habits
WHAT’S NEXT?
Steady growth outlook supported by home cooking and experimentation
Better-for-you pasta and rice options expand as health awareness grows
Premiumisation and private label expansion reshape competitive dynamics
COMPETITIVE LANDSCAPE
Private label strength at Biedronka underpins Jeronimo Martins Polska’s leadership
Henglein drives chilled pasta growth through convenience and strong retail presence
CHANNELS
Discounters remain the main shopping destination for rice, pasta and noodles
Neighbourhood grocers gain share as convenient top-up locations
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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