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Staple Foods in Pakistan

Published Nov 17, 2025
Length 65 Pages
SKU # EP20610927

Description

Pakistan’s staple foods industry is set to continue to expand in 2025, supported by rising urbanisation, faster-paced lifestyles, and a growing preference for convenient, time-saving meal options. Frozen parathas, instant noodles, and ready-to-cook processed meats are increasingly popular among working households, students, and young consumers. At the same time, concerns over hygiene and food safety are driving a shift from unpackaged to branded, packaged products, particularly in bread, rice,... Euromonitor International's Staple Foods in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Staple Foods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

65 Pages
Staple Foods in Pakistan
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN PAKISTAN
EXECUTIVE SUMMARY
Expansion of modern retail fuels staple food sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience and urbanisation drive robust growth
Consumers shift from unpackaged to packaged formats mid rising focus on food safety and quality
Affordability remains key as local production expands
WHAT’S NEXT?
Changing lifestyles and retail formalisation will drive growth
Competition will intensify as players expand their portfolios and invest in geographical expansion
Health and wellness trend will gain traction in urban areas
COMPETITIVE LANDSCAPE
Engro leads fragmented landscape
Matco gains share at expense of smaller competitors
CHANNELS
Small local grocers face growing competition from modern trade
E-commerce shows rapid expansion
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2021-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience, health and premiumisation drive growth
INDUSTRY PERFORMANCE
Unpackaged leavened bread continues to serve as traditional staple
Unpackaged flat bread leads growth, while frozen baked goods finds a niche
WHAT’S NEXT?
Steady growth amid dual market dynamics
Growing interest in more nutritious “better for you” offerings
Premiumisation set to drive growth
COMPETITIVE LANDSCAPE
Golden Harvest Foods remains market leader
Convenience Food Industries sees rapid growth driven by urban appeal of Laziza
CHANNELS
Small local grocers hold sway in face of rising competition from modern retailers
E-commerce continues to transform retail landscape
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Busier lifestyles and health and wellness trends facilitate shift to more convenient breakfast options
INDUSTRY PERFORMANCE
Urbanisation and health trends drive growth
Children’s breakfast cereals represents key manufacturer focus
WHAT’S NEXT?
Westernisation to boost growth
Health-focused cereals will attract consumer interest
Eco-friendly packaging will drive differentiation
COMPETITIVE LANDSCAPE
Fauji remains dominant player
PepsiCo benefits from healthy perception of oat-based offerings
CHANNELS
Small local grocers lose share as modern retail gains ground
E-commerce is most dynamic channel
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Heading
INDUSTRY PERFORMANCE
Convenience drives expansion of processed meat, seafood, and alternatives
Frozen processed seafood leads growth
WHAT’S NEXT?
Growth of private label to fuel expansion
Rising focus on health and hygiene will facilitate shift towards packaged offerings
Cold chain advancements will unlock new growth opportunities
COMPETITIVE LANDSCAPE
K&N's Foods continues to lead sales
Sabirs’ Group expands reach through affordable, hygienic ready-to-cook solutions
CHANNELS
Small local grocers remain important despite growth of modern retail
E-commerce continues to gain ground
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience and quality concerns drive growth
INDUSTRY PERFORMANCE
Rising demand for convenience fuels sales
Shelf stable beans sees fastest growth
WHAT’S NEXT?
Health concerns will facilitate shift towards packaged produce
Players to harness export potential
Shift towards sustainable packaging
COMPETITIVE LANDSCAPE
Quick Food Industries leverages vertical integration to drive sales
Fragmented market beyond leading players
CHANNELS
Small local grocers remains dominant channel
E-commerce remains underdeveloped, despite rapid growth
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urbanisation facilitates shift towards convenient, high-quality packaged offerings
INDUSTRY PERFORMANCE
Rising urban lifestyles boost demand for packaged rice, pasta, and noodles
Rice shows particularly strong performance, thanks to its essential role in local cuisine
WHAT’S NEXT?
Q-commerce to drive growth in rice, pasta, and noodles
Health-focused offerings will gain prominence in noodles and pasta
Regional flavours will drive differentiation and enhance customer engagement
COMPETITIVE LANDSCAPE
Engro continues to dominate sales
Matco deepens its reach
CHANNELS
Small local grocers is most important channel
E-commerce expands but reach remains limited outside urban centres
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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