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Staple Foods in Nigeria

Publisher Euromonitor International
Published Jan 21, 2026
Length 72 Pages
SKU # EP20808018

Description

Retail current value sales of staple foods in Nigeria saw further, if slower, double-digit growth in 2025. Staple foods also saw retail volume growth in 2025, following three years of decline, as inflationary pressure eased, although the rate of inflation remained high. Following very high unit price increases in 2024, manufacturers were able to maintain a significantly lower rate of price increases in 2025, as the currency exchange rate, which impacts the costs of raw material imports, saw some...

Euromonitor International's Staple Foods in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

72 Pages
Staple Foods in Nigeria
Euromonitor International
January 2026
List Of Contents And Tables
STAPLE FOODS IN NIGERIA
EXECUTIVE SUMMARY
Slower price increases push a rebound in demand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Focus on essentials and affordability in a still tough economic situation
Bokku! emerges with a good quality, economy-based offer
Health concerns play a growing role in consumers’ purchasing decisions
WHAT’S NEXT?
Improving economic conditions to boost the demand for staple foods
Strong company activity to develop and grow staple foods in Nigeria
Ongoing gradual shift to modern retail channels
COMPETITIVE LANDSCAPE
Local companies dominate the competitive landscape
Local companies invest to make gains
CHANNELS
Small local grocers dominate despite increasing competition from modern retail formats
Foodservice benefits from easing inflation and a consistent customer base
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Retail volume sales rebound as prices see some stabilisation
INDUSTRY PERFORMANCE
Bread enjoys price, versatility and convenience advantages
Manufacturers try to limit prices of pastries but compromise on quality
WHAT’S NEXT?
Cakes and dessert mixes to help baked goods expand as a category in Nigeria
Convenience and variety to stimulate the demand for packaged products
Room for the growth of modern grocery retailers
COMPETITIVE LANDSCAPE
Acquisition of the leading branded player
Private label and small brands increase the competition in baked goods
CHANNELS
Small local grocers leverage proximity and affordable packs
Supermarkets expand to gain ground
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
The demand for breakfast cereals rebounds but is subject to persistent pressures
INDUSTRY PERFORMANCE
The use of local ingredients makes “other” RTE cereals competitive
Children’s breakfast cereals benefit from growing company activity
WHAT’S NEXT?
Improving economic conditions and company activity to boost the appeal and offer of breakfast cereals
Health and wellness to shape new product development
New packaging and product content and higher-quality options to pique the interest of consumers
COMPETITIVE LANDSCAPE
Golden Morn benefits from wide distribution and a developing offer
Flour Mills of Nigeria continues new product development to gain retail value share
CHANNELS
Small local grocers win over convenience- and affordability-seeking consumers
Supermarkets expand to move closer to consumers
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weak consumer spending power dampens the demand for non-essential products
INDUSTRY PERFORMANCE
Products become occasional consumption items in a tough economic situation
Shelf stable seafood and frozen processed poultry benefit from lower prices
WHAT’S NEXT?
Rebound in consumption anticipated as the economy recovers
Healthier options and alternatives to gain traction
The competitive and distribution landscapes are set to see changes
COMPETITIVE LANDSCAPE
Titus leads with strong reach and brand equity as the competition intensifies
Local players make gains with lower prices and strong availability
CHANNELS
Small local grocers continue to meet the needs of consumers
Modern retail channels gain ground and momentum
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand remains sluggish amid signs of recovery
INDUSTRY PERFORMANCE
Shelf stable vegetables rebounds through small pack purchases and the at-home dining trend
Players tailor strategies to appeal to different consumer groups
WHAT’S NEXT?
Economic recovery to drive the demand for processed fruit and vegetables
Healthier eating and convenience trends to shape new product development
Improved distribution to push frozen processed vegetables and potatoes
COMPETITIVE LANDSCAPE
Farrows consolidates its leadership through a strong offer of shelf stable vegetables
Sun Mark gains through widening distribution and low prices
CHANNELS
Small local grocers modernise stores and assortments
Retail modernisation impacts the distribution of processed fruit and vegetables
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Slower unit price increases boost retail volume sales
INDUSTRY PERFORMANCE
More essential perception supports interest in packaged products
Pasta exploits room for development and growth
WHAT’S NEXT?
Packaged rice and pasta retain the scope to capture more consumers
Players to partner with innovative complements to boost the profile and appeal of their products
Push to strengthen the distribution of packaged rice
COMPETITIVE LANDSCAPE
Dufil Prima Foods leads with a strong noodles and pasta portfolio
BUA Foods leverages competitive prices and strong production capacity to perform well
CHANNELS
Proximity and small purchase tendency help small local grocers to resist modern grocery retailers
Supermarkets offer wide assortments and convenience
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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