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Staple Foods in the Netherlands

Publisher Euromonitor International
Published Nov 14, 2025
Length 68 Pages
SKU # EP20589648

Description

Staple foods in the Netherlands continued to develop positively in 2025 as consumers navigated persistent cost pressures and changing lifestyle habits. While inflationary forces influenced purchasing decisions, demand remained steady as staples are essential to daily consumption. The combination of consumers’ efforts to balance affordability, health, and sustainability shaped the performance of most categories. Price sensitivity encouraged stronger uptake of private label options, while health a...

Euromonitor International's Staple Foods in Netherlands report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

68 Pages
Staple Foods in the Netherlands
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Evolving consumer priorities reshape staple food consumption
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Affordability drives demand while health and authenticity gain prominence
Shifting eating habits redefine everyday consumption
WHAT’S NEXT?
Mature category poised for steady growth
Health and wellness trends reshape product development
Authenticity and private label to remain strong competitive forces
COMPETITIVE LANDSCAPE
Artisanal and private label products dominate the market landscape
Authenticity and cultural specialisation underpin brand success
CHANNELS
Supermarkets remain central to staple food retailing
Discounters gain further ground amid affordability concerns
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cocoa and sugar volatility influences product mix and pricing strategies
INDUSTRY PERFORMANCE
Cost pressures persist but affordability and innovation sustain demand
Flat bread benefits from changing meal habits and cultural diversification
WHAT’S NEXT?
Premiumisation and diversification expected to define category growth
Health and wellness priorities shape innovation and positioning
Sustainability and local sourcing reinforce the category’s positive image
COMPETITIVE LANDSCAPE
Artisanal bakeries maintain strong influence despite retail expansion
Private label strengthens bakery credentials through value and freshness
CHANNELS
Food specialists retain a strong presence through artisanal appeal
Convenience stores gain traction with ready-to-eat baked goods
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation offsets volume stagnation as sugar concerns persist
INDUSTRY PERFORMANCE
Consumers question health credentials but still value convenience
Muesli and granola outperform traditional flakes amid health redefinitions
WHAT’S NEXT?
Gradual recovery expected as perception of health improves
Functional benefits drive next wave of innovation
Sports nutrition brands intensify competitive pressure
COMPETITIVE LANDSCAPE
Established leaders face stagnation amid image challenges
Holie Foods disrupts the category with health-first positioning
CHANNELS
Supermarkets consolidate dominance with diversified assortments
E-commerce strengthens as consumers embrace convenience
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ingredient inflation and affordability reshape choices across meat and seafood
INDUSTRY PERFORMANCE
Price sensitivity nudges meal composition while plant-forward habits expand
Seafood and substitutes gain from health cues, though processing perceptions linger
WHAT’S NEXT?
Category holds value momentum as consumers rebalance baskets
Health and wellness priorities reinforce the appeal of lean and minimally processed choices
Retailer sustainability pledges accelerate hybrid and plant-forward innovation
COMPETITIVE LANDSCAPE
Private label anchors freshness and value while branded players specialise
Heritage seafood brands leverage health, convenience and modern branding
CHANNELS
Supermarkets broaden leadership through assortment depth and trusted counters
E-commerce gains gradually as fulfilment confidence improves
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy eating and convenience fuel strong demand for processed fruit and vegetables
INDUSTRY PERFORMANCE
Changing food culture reshapes consumption occasions and category dynamics
Frozen formats outperform as consumers prioritise freshness and practicality
WHAT’S NEXT?
Health-driven demand and retailer commitments to plant-based foods sustain growth
Legumes and simple vegetables attract attention for functional benefits
Sustainability commitments drive local sourcing and organic expansion
COMPETITIVE LANDSCAPE
Neerlands Glorie strengthens leadership through portfolio diversification
Bonduelle rebounds after retail dispute resolution
CHANNELS
Supermarkets remain dominant as plant-based positioning broadens appeal
E-commerce expands as bulk buying and promotions attract consumers
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cultural diversity and culinary curiosity sustain strong growth across rice, pasta and noodles
INDUSTRY PERFORMANCE
Premiumisation and culinary sophistication drive growth despite cost pressures
Asian cuisine and youth culture boost rice and noodles consumption
WHAT’S NEXT?
Positive outlook sustained by cultural diversity and product innovation
Sustainability and ethical sourcing shape future purchasing decisions
Demographic change and convenience trends inspire new formats and portioning
COMPETITIVE LANDSCAPE
GranFood maintains leadership but faces pressure from premium and authentic brands
Authenticity drives competition across pasta and rice segments
CHANNELS
Supermarkets consolidate dominance through premium and authentic assortments
E-commerce expands niche availability and caters to specialist demand
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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