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Staple Foods in Morocco

Publisher Euromonitor International
Published Jan 21, 2026
Length 68 Pages
SKU # EP20808015

Description

Retail current value sales of staple foods in Morocco continued to rise in 2025, despite a marginal drop in retail volume sales. Morocco’s rate of inflation rose in early 2025 as food and energy costs increased. This increased the pressure on household budgets, particularly due to food prices, while prices of non-food items also rose. Much of the rise stemmed from the steady increase in the cost of basic food staples. Meat prices have been inching upward for over a year, informing a rise in the...

Euromonitor International's Staple Foods in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

68 Pages
Staple Foods in Morocco
Euromonitor International
January 2026
List Of Contents And Tables
STAPLE FOODS IN MOROCCO
EXECUTIVE SUMMARY
Rising prices stimulate retail value sales as demand dips
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic pressures limit purchases of perceived non-essential staple foods
Fresh alternatives hamper the appeal of packaged options
Branded manufacturers look to price discounts to maintain affordability
WHAT’S NEXT?
Low consumer confidence to result in slight growth rates
Price-sensitivity to maintain home-baking trend
Brands to see strong competition from alternatives
COMPETITIVE LANDSCAPE
Artisanal players leverage proximity and consumer trust to dominate baked goods
Local players enjoy competitive advantages
CHANNELS
Traditional grocery retailers dominate but modern grocery formats gain traction
Discounters is emerging as a dynamic format in staple foods
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Artisanal dominance of bread shapes baked goods’ performance
INDUSTRY PERFORMANCE
Home-baking trend hinders bread’s growth potential while cakes and pastries gain popularity as affordable indulgences
Packaged flat bread benefits from at-home sandwich making and growing interest in ethnic cuisines
WHAT’S NEXT?
Slow rise in demand amidst more stable price rises and wider distribution
Higher prices remain an obstacle to mass consumers although some consumers are looking for healthier variants
Packaged flat bread to continue to gain momentum
COMPETITIVE LANDSCAPE
Artisanal dominates the competitive landscape through proximity and familiarity
Best Biscuits Maroc leverages strong offer and low prices to win over consumers
CHANNELS
Traditional grocery retailers fit with the preference for artisanal baked goods
In-store bakeries gain popularity within modern grocery retailers
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Breakfast cereals remains an underdeveloped category
INDUSTRY PERFORMANCE
Marketing and product development push children’s breakfast cereals
Higher nutritional value boosts the appeal of muesli and granola
WHAT’S NEXT?
Breakfast cereals to struggle to become mainstream
Players introduce healthier versions and small packs to pique consumer interest
Distribution limitations to persist
COMPETITIVE LANDSCAPE
Nestlé Maroc leads with a strong and developing portfolio and investment in distribution
Health-orientated options help the leading player to rebound in retail value share terms
CHANNELS
Small local grocers meet consumers’ needs to dominate distribution
Supermarkets move closer to consumers to gain ground
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Processed red meat continues to lose popularity amid health and wellness concerns
INDUSTRY PERFORMANCE
Processed seafood offers affordable and convenient alternatives to fresh seafood
Shelf stable seafood benefits from new product development and innovation
WHAT’S NEXT?
Processed seafood’s dynamism to shape performance
Affordability to continue to boost the demand for processed seafood
Processed meat remains popular among lower-income consumers
COMPETITIVE LANDSCAPE
Conserveries Marocaines Doha leads with a wide and affordable range
Ignacio Gonzalez Montes leverages discounts to stimulate purchases of premium products
CHANNELS
Small local grocers dominate distribution through proximity and consumer-facing incentives
Supermarkets develop to compete better in terms of proximity and affordability
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong growth opportunities for processed fruit and vegetables
INDUSTRY PERFORMANCE
The shelf stable format enjoys wide acceptance
Convenience and affordability spur interest in frozen processed potatoes
WHAT’S NEXT?
Room for development and growth remains in processed fruit and vegetables
Frozen processed potatoes and vegetables to push faster growth in demand
Retail developments to improve the offer of frozen processed vegetables
COMPETITIVE LANDSCAPE
Copralim offers a wide range of products across price points to top the rankings
Private label is a strong and growing presence in processed fruit and vegetables
CHANNELS
Small local grocers maintain affordability to remain competitive
Supermarkets encroach on small local grocers’ turf
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Lower-income consumers limit purchases in tough economic conditions
INDUSTRY PERFORMANCE
Consumers favour unpackaged/loose over packaged rice and pasta
Dried pasta enjoys a competitive edge through convenience
WHAT’S NEXT?
Anticipated shift from unpackaged to packaged rice and pasta
Interest in foreign cuisines to lead to experimentation with pasta dishes
Pasta and rice to expand with the development of both economy and premium products
COMPETITIVE LANDSCAPE
Pasta player Dari Couspate consolidates overall leadership through competitive pricing and a strong distribution reach
Copralim leverages a wide and developing offer to gain retail value share
CHANNELS
Amenable small local grocers dominate rice and pasta distribution
Rapid store network expansion sees discounters gain momentum
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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