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Staple Foods in Mexico

Publisher Euromonitor International
Published Nov 14, 2025
Length 67 Pages
SKU # EP20589712

Description

Staple foods in Mexico has largely benefitted from the weak economy in 2025, with consumers relying more on tortillas (flatbreads), rice and pasta due to their affordability and widespread availability. Health is factoring into more purchasing decisions with concerns surrounding processed and ultra-processed foods shaping product choices. Meanwhile, modern grocery channels are expanding the choice of staple products, whilst leveraging promotions and discounts to entice price sensitive shoppers.

Euromonitor International's Staple Foods in Mexico report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

67 Pages
Staple Foods in Mexico
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN MEXICO
EXECUTIVE SUMMARY
Stable performance as consumer rely more on staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic strife shapes category performance
Growing scrutiny of processed foods drives emphasis on more natural ingredients
WHAT’S NEXT?
Household dependency on staples to remain strong amid economic uncertainty
Expansion of modern retailers will raise visibility of staples
COMPETITIVE LANDSCAPE
Fragmented landscape is led by Grupo Bimbo SAB de CV
Toyo Suisan Kaisha Ltd is most dynamic player
CHANNELS
Small local grocers enjoy a prominent position
Modern grocery channels are gaining traction
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Baked goods show some resilience as staple products
INDUSTRY PERFORMANCE
High prices drive value sales of baked goods
Steady demand for indulgent staples supports category
WHAT’S NEXT?
Grupo Bimbo SAB de CV to enhance production and logistical infrastructure in Mexican market
Baked goods manufacturers to improve the nutritional value of indulgent products
Focus on affordability and basic baked goods
COMPETITIVE LANDSCAPE
Private label share remains low
CHANNELS
Food specialists lead due to widespread consumption of tortillas (flatbread)
Hypermarkets and discounters gain retail value share
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Challenging trading period for breakfast cereals
INDUSTRY PERFORMANCE
Lower purchasing power hampers demand for breakfast cereals
Indulgence and health appeal spurs growth in some categories
WHAT’S NEXT?
Innovation will bring higher value products to market
Rising demand for products made with simple, natural and nutritious ingredients
Private label to remain a niche in breakfast cereals
COMPETITIVE LANDSCAPE
Kellogg de México SA de CV leads with extensive brand portfolio
CHANNELS
Modern channel leads with heavy promotional focus
Discounters and retail e-commerce are gaining traction
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices underpin value growth in 2025
INDUSTRY PERFORMANCE
Overall consumption drops amid higher prices
Supply shortages drive spike in poultry prices
WHAT’S NEXT?
Rising popularity of processed meats to give category a boost
Product adaptions will tap into healthier lifestyles and need for transparency
Shelf stable meat faces several barriers to growth
COMPETITIVE LANDSCAPE
Sigma Alimentos SA de CV enjoys a healthy lead
Fragmented competitive landscape
CHANNELS
Mexicans rely heavily on small local grocers for processed meat, seafood and alternatives to meat
Convenience factor drives appeal of retail e-commerce
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable growth reflects heavy use of processed vegetables in Mexican cuisine
INDUSTRY PERFORMANCE
Modest volume growth is driven by slowing price inflation
Droughts and US tariffs lead to poor results in shelf-stable tomatoes
WHAT’S NEXT?
Shelf-stable beans lay the foundations for future growth
Health and wellness to shape purchasing decisions
Rising disposable incomes will boost demand for frozen products
COMPETITIVE LANDSCAPE
Local player Conservas La Costeña SA de CV remains dominant
Del Monte brand is unaffected by parent’s financial difficulties in the US
CHANNELS
Small local grocers are popular channel for shelf stable beans and vegetables
Modern channel will gain appeal as demand for product variety and higher quality rises
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stronger reliance on rice in tougher economic climate
INDUSTRY PERFORMANCE
Mexican households depend on staples as spending is curtailed
Rice remains a vital staple in local cuisine
WHAT’S NEXT?
Global market conditions to weigh on category performance
Health and wellness trends will be growth driver in pasta
Private label is well positioned to gain further ground
COMPETITIVE LANDSCAPE
Toyo Suisan Kaisha Ltd strengthens its position
Fábrica de Pastas Alimenticias La Moderna has dominant position in dried pasta
CHANNELS
Small local grocers are dominant channel
Convenience stores are important channel for noodles
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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