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Staple Foods in Latvia

Publisher Euromonitor International
Published Nov 25, 2025
Length 60 Pages
SKU # EP20639451

Description

In 2025, staple foods in Latvia is seeing a more typical performance following the disruptions caused by historic price spikes. Most categories are well-established daily staples, and products such as bread, pasta, and rice primarily compete for consumers’ daily carbohydrate intake, which limits overall category growth as they largely cannibalise each other. Processed vegetables are commonly consumed on a daily basis but offer limited growth potential. With rising concerns over nutritional value...

Euromonitor International's Staple Foods in Latvia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

60 Pages
Staple Foods in Latvia
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN LATVIA
EXECUTIVE SUMMARY
Limited expansion but steady demand for core products
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Impact of a cold summer
Price is key
Consumers seek products that offer both taste and freshness
WHAT’S NEXT?
Mature market with little room for growth
Private label expansion
Better future for barbecue-related products
COMPETITIVE LANDSCAPE
Forevers leads a highly fragmented market
Nord-Exim benefits from the rising demand for affordable and quick meal options
Rapid growth of private label
CHANNELS
Leading convenience stores offer a broad selection of products
Discounters appeal amid ongoing economic uncertainty
E-commerce continues to expand in 2025
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2021-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN LATVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Highly saturated market with limited growth potential
INDUSTRY PERFORMANCE
Baked goods continues to face significant challenges
Indulgence trend supports growth of unpackaged pastries
WHAT’S NEXT?
Baked goods show limited growth prospects
Rising interest in healthier baked goods
COMPETITIVE LANDSCAPE
Latvijas Maiznieks maintains its lead in 2025
Private label increasingly appeals to budget-conscious consumers
CHANNELS
Supermarkets lead, offering a wide selection of both packaged and artisanal baked goods
E-commerce grows, but physical stores retain an advantage
Discounters most dynamic
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN LATVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Breakfast cereals struggle to gain a firmer foothold
INDUSTRY PERFORMANCE
Breakfast cereals continues to struggle in 2025
Traditional breakfast options maintain their competitive edge
WHAT’S NEXT?
Challenge of low tradition of RTE cereal consumption in the country
Consumers continue to favour sweet products despite growing health awareness
COMPETITIVE LANDSCAPE
Leading Nestlé offers popular children’s brands
Cerera Foods’ cereals attract cost-conscious consumers
CHANNELS
Wide product selection ensures supermarkets maintain their lead
Latvian consumers prefer to visit nearby stores than shop online
Lidl’s ongoing expansion supports strong growth of discounters
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN LATVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising interest in healthier and convenient options
INDUSTRY PERFORMANCE
Cold summer and fewer barbecues impact sales in 2025
Poultry growth driven by both economic and health considerations
WHAT’S NEXT?
Chilled and fresh options gain traction
Manufacturers will need to adapt to meet consumers’ health demands
Expanding private label portfolios
COMPETITIVE LANDSCAPE
Forevers leads with its traditional meat products
Manufacturers invest in private label lines
CHANNELS
Convenience stores offer easy access for everyday purchases
Insufficient investment in e-commerce’s infrastructure
Lidl’s ongoing expansion drives growth of discounters
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN LATVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable demand for convenient products
INDUSTRY PERFORMANCE
Products remain a traditional part of daily nutrition in the country
Price and promotions dictate purchasing decisions
WHAT’S NEXT?
Stability, with fresh produce continuing to dominate
Opportunities in frozen vegetable mixtures for quick meals
Lower VAT makes products more affordable
COMPETITIVE LANDSCAPE
Orkla Foods enjoys significant negotiating power with retailers
Maxima’s private label range drives its strong performance
CHANNELS
Smaller convenience stores are an attractive option for everyday purchases
E-commerce increasingly popular for delivery of heavy items
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN LATVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stagnation in a well-established market
INDUSTRY PERFORMANCE
A balanced performance in 2025
Instant noodles in pouches benefit from their lower prices
WHAT’S NEXT?
Emerging opportunities in premium dried pasta
Some shift toward healthier alternatives anticipated
COMPETITIVE LANDSCAPE
Leading Dobeles Dzirnavnieks’ strong portfolio and longstanding presence ensure it retains its lead in 2025
Maxima continues its strong growth momentum
CHANNELS
Convenience stores attractive for everyday purchases
Value-oriented positioning of discounters resonates strongly with consumers
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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