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Staple Foods in Japan

Publisher Euromonitor International
Published Dec 12, 2025
Length 68 Pages
SKU # EP20676901

Description

Due to rapid increases in unit prices, staple foods in Japan showed robust retail sales value growth in 2025. However, there was another year of retail volume decline, mainly due to these price increases, which, since 2022, have been triggered by global ingredient cost increases. A weak Japanese yen has also affected prices, especially for imported products and those with a high proportion of imported ingredients, such as sugar and flour. Another reason for the price...

Euromonitor International's Staple Foods in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

68 Pages
Staple Foods in Japan
Euromonitor International
December 2025
List Of Contents And Tables
STAPLE FOODS IN JAPAN
EXECUTIVE SUMMARY
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Sharp price increases fuel category volatility in 2025
Convenience factor remains important to busy consumers
Post-pandemic interest in health and wellbeing remains high
WHAT’S NEXT?
Shrinking population expected to lead to volume decline
Current value growth will remain largely driven by high prices
Convenience factor will continue to shape category fortunes
COMPETITIVE LANDSCAPE
Yamazaki Baking retains the lead in a highly fragmented industry
Second-ranked player gains ground in 2025
CHANNELS
Supermarkets remains the leading distribution channel in Japan
Health and beauty specialists and e-commerce are gaining popularity
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Current value growth thanks to ongoing inflation
INDUSTRY PERFORMANCE
Domestic wheat in demand as costs rise
Dessert pies and tarts benefits from high prices and indulgence trend
WHAT’S NEXT?
Provenance set to remain in the spotlight
Focus on wellbeing likely to deepen in the years ahead
Baked goods expansion to continue through innovation and convenience trend
COMPETITIVE LANDSCAPE
Innovation through indulgence and seasonal rotation
Private label benefits from price rises as consumers tighten their belts
CHANNELS
Convenience stores leads distribution as local consumers splash out on indulgent baked goods
Health and beauty specialists sees growth as wellness trends deepen
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Breakfast cereals sees growth across all metrics in 2025
INDUSTRY PERFORMANCE
Breakfast cereals perform well as time-saving meal solutions
Hot cereals slumps as consumers seek ease and convenience of preparation
Affordability and healthy profile allow breakfast cereals to remain popular post-pandemic
WHAT’S NEXT?
Breakfast cereals set to maintain momentum in the years ahead
Popularity may extend beyond traditional consumption occasions
Grains will remain in the spotlight
COMPETITIVE LANDSCAPE
Competition driven by premiumisation and functional innovation
Nissin Cisco augments its share by tapping into demand for functionality
CHANNELS
Supermarkets remains the leading distribution channel for breakfast cereals in 2025
Health and beauty specialists benefit from channel expansion
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Marginal growth for processed meat, seafood and alternatives to meat in 2025
INDUSTRY PERFORMANCE
Salad chicken fuels processed meat, seafood and alternatives to meat sales in Japan
Fish and seafood remain key ingredients in many popular Japanese dishes
WHAT’S NEXT?
Price increase set to hamper processed fish sales in the years ahead
Healthy, high-quality protein offers strong growth potential
Meat substitutes set to struggle as the boom slows down
COMPETITIVE LANDSCAPE
Itoham Foods continues to lead processed meat, seafood and alternatives to meat in Japan
NH Foods holds second place, but private label gains ground as consumers tighten their belts
CHANNELS
Store-based retailers continue to dominate the distribution landscape
E-commerce slowly gains ground from a low base
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Modest growth for processed fruit and vegetables in 2025 amid high inflation
INDUSTRY PERFORMANCE
Frozen fruits and vegetables are in demand as fresh fruits and vegetables experience supply issues
Acia bowls drive demand for frozen fruit
WHAT’S NEXT?
Fractionation in the price of fresh food will encourage a shift to frozen options
Processed beans as meal toppers set to remain on-trend
Mottainai concept set to attract consumer attention
COMPETITIVE LANDSCAPE
Hagoromo Foods Corp leads a fragmented category
Private label gains share rapidly as prices rise
CHANNELS
Health and beauty specialists benefit from an increasing variety
E-commerce continues its upward trajectory, albeit from a relatively low base
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Surge in current value growth reflects soaring prices
INDUSTRY PERFORMANCE
Rice prices double due to poor harvests and high production costs
Pasta benefits from soaring rice prices, with increased consumption
WHAT’S NEXT?
Further challenges ahead for Japan’s staple grain
Convenience factor will remain a key driver of innovation
Korean instant noodles brands set to see expansion
COMPETITIVE LANDSCAPE
JA group leads a fragmented and challenged category in 2025
Private label is the main beneficiary of rising prices
CHANNELS
Supermarkets continues to lead distribution in 2025
E-commerce continues to gain ground, but brick-and-mortar retailers remain the preferred choice
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

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