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Staple Foods in Italy

Publisher Euromonitor International
Published Nov 17, 2025
Length 76 Pages
SKU # EP20610932

Description

The year 2025 proved to be a year of consolidation and transformation for staple foods in Italy. Price remains an important variable but is one of several factors shaping the category. Consumers are not only seeking economic value, but also quality, sustainable traits, and nutritional value. Companies are adapting with targeted innovations, revised formulas and new packaging positioned to meet increasingly complex needs. Euromonitor International's Staple Foods in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Staple Foods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

76 Pages
Staple Foods in Italy
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN ITALY
EXECUTIVE SUMMARY
Staple foods evolves to keep pace with consumer demands
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Staple foods enjoys steady growth as economic conditions stabilise
Consumers are combining sustainable choices with health and ethical motivations
WHAT’S NEXT?
Stable outlook for staple foods
Rising interest in Asian cuisine will underpin expansion of noodles
Growing demand for meat and seafood alternatives
COMPETITIVE LANDSCAPE
Artisanal has a significant share due to prominence of unpackaged leavened bread
Retailers have a solid presence in fragmented landscape
CHANNELS
Consumers are increasingly reliant on large retailers
Food specialists are a fundamental channel in staple foods
Retail e-commerce makes strong inroads in staple foods
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising interest in Italian gastronomy and higher quality ingredients supports value growth
INDUSTRY PERFORMANCE
Packaged bread becomes a favourite with Italians
Strong demand for frozen baked goods boosted by widespread use of air fryers
WHAT NEXT?
Bread and packaged cakes to show resilience despite shift towards healthier and balanced diets
Health-led innovations will transform essential baked goods
Sustainability is a must-have strategy for players
COMPETITIVE LANDSCAPE
Artisanal has a dominant position in baked goods
Morato Pane SpA achieves dynamism through innovation
CHANNELS
Bakeries and pastry shops garner significant share of distribution
Retail e-commerce gains share by delivering greater convenience and product choice
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy variants lead the development of breakfast cereals
INDUSTRY PERFORMANCE
Health agenda drives demand for breakfast cereals with higher nutritional profiles
Hot cereals enjoy dynamism over 2025
WHAT’S NEXT?
Breakfast cereals to leverage innovation and health positioning to overcome maturity and drive sales
Evolving health issues will increasingly shape decision-making
Combination of health innovation and sustainability to yield competitive advantage
COMPETITIVE LANDSCAPE
Kellogg Italia SpA holds significant lead supported by health-led innovations and multi-channel marketing campaigns
Fuchs J Srl enjoys dynamism in hot cereals category
CHANNELS
Widespread accessibility supports the supermarket channel
Retail e-commerce outperforms over channels
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing preference for chilled products and simple ingredients
INDUSTRY PERFORMANCE
Growing appeal of regional cured meats supports value growth
Dynamism in chilled meat and seafood substitutes
WHAT’S NEXT?
Varied opportunities for growth in mature category
Rising health concerns related to eating processed meats poses a threat
Dynamic developments in packaged meat and seafood
COMPETITIVE LANDSCAPE
Fragmented landscape led by Coop Italia scarl
Kioene SpA enjoys strong growth as leader in plant-based segment
CHANNELS
Supermarkets tempt consumers with diverse range of brands and private label
Retail e-commerce helps to support regional brands
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Evolving diets and modernisation ensures steady performance
INDUSTRY PERFORMANCE
Modernisation of preserved vegetables and packaged legumes
Legumes perceived as modern and versatile product, boosted by high protein content
WHAT’S NEXT?
Processed fruit and vegetables face limited growth
Consumers seek blend of naturalness, convenience and traceability
Innovations are sustaining interest in processed fruit and vegetables
COMPETITIVE LANDSCAPE
CSI Cia Surgelati Italiana SpA has strong lead as frozen food specialist
McCain Alimentari Italia Srl enjoys dynamism in processed fruit and vegetables
CHANNELS
Supermarkets lead with wide range of processed fruit and vegetables
Retail e-commerce delivers convenience and encourages experimentation
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy performance observed in rice, pasta and noodles category
INDUSTRY PERFORMANCE
Pasta is cornerstone of Italian cuisine, but rice is gaining appeal
Noodles is the most dynamic category
Retail e-commerce gives consumers access to long tail of niche brands
WHAT’S NEXT?
Vast popularity of pasta and growing interest in Asian cuisine to support category growth
Healthier lines will attract consumer demand
Chilled pasta reaps the benefits of innovation
COMPETITIVE LANDSCAPE
Barilla Alimentare SpA remains the leading player
Alimenta Srl is the most dynamic player
CHANNELS
Supermarkets provide the main gateway to sales
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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