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Staple Foods in Indonesia

Publisher Euromonitor International
Published Nov 25, 2025
Length 76 Pages
SKU # EP20639445

Description

Staple foods in Indonesia demonstrated resilience amidst economic turbulence, with consumers prioritising affordability and convenience. Baked goods grew, processed meat and seafood saw robust double-digit value growth driven by convenience, and rice, pasta and noodles maintained stable growth, though instant noodles faced competition. Social media and innovation were pivotal, with brands leveraging digital platforms and new formats/flavours to engage consumers. Health consciousness also shaped...

Euromonitor International's Staple Foods in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

76 Pages
Staple Foods in Indonesia
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN INDONESIA
EXECUTIVE SUMMARY
Navigating economic headwinds: Key trends in Indonesian staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Consumers of staple foods navigate ongoing price pressures
Digital-first approach to marketing convenient meal solutions
Innovation emerges as crucial point of differentiation to drive growth
Health trends influence purchasing decisions and product development
WHAT’S NEXT?
Economic recovery and rising urbanisation to drive future growth of staple foods
Demand for functional staple foods to be driven by health trends
Indonesians to be increasingly influence by social media trends
COMPETITIVE LANDSCAPE
Indofood Sukses Makmur Tbk PT retains lead of highly fragmented landscape
Lotte drives dynamic growth through expanding distribution and product innovation
CHANNELS
Established store network ensures dominance of small local grocers
Convenience of rapid delivery services drives e-commerce growth
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience, digital reach, and affordability drive Indonesian baked goods
INDUSTRY PERFORMANCE
Baked goods remains resilient amidst economic challenges in Indonesia
Convenience and affordability drive dynamic growth of packaged cakes
WHAT’S NEXT?
Positive outlook driven by rise in urbanisation and disposable incomes
Health and wellness trend to increasingly influence product development
Convenience store expansion to help drive demand with innovative baked goods
COMPETITIVE LANDSCAPE
Nippon Indosari Corp PT maintains leadership of fragmented competitive landscape
Lotte’s dynamic growth driven by rising popularity of its Choco Pie
CHANNELS
Specialists drive distribution with fresh baked goods and artisanal offerings
E-commerce well-suited to distributing packaged baked goods
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
A growth story driven by health, convenience, and digital innovation
Rising urbanisation and westernisation drive sales of breakfast cereals
Focus on health and wellness supports dynamic growth of muesli and granola
WHAT’S NEXT?
Urbanisation and demand for convenience will drive future growth of breakfast cereals
Health trend and regulations to influence demand and product development
Increasing focus on innovative product development as point of differentiation
COMPETITIVE LANDSCAPE
Nestlé maintains leadership through new launches and marketing initiatives
Simba’s strong growth driven by high-profile campaigns and collaborations
CHANNELS
Supermarkets and convenience stores appeal to urban consumers with strong availability and access
Convenience and product discovery drive dynamic performance of e-commerce
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong growth in 2025 driven by convenience and innovation
INDUSTRY PERFORMANCE
Consumer demand for quick meal solutions and supply chain innovation drive growth
Rising interest in sausages help drive growth of chilled processed red meat
WHAT’S NEXT?
Convenience to remain a major factor driving future growth
Health trends to inform product development and marketing strategies
Product innovation and digital engagement crucial for maintaining consumer interest
COMPETITIVE LANDSCAPE
Primafood International retains leadership with segmented portfolio
Macroprima’s strong growth driven by innovation and wide distribution
CHANNELS
Convenience stores strengths position as leading distribution channel
Dynamic growth for e-commerce from low sales base
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth, competition, and evolving retail landscape in 2025
INDUSTRY PERFORMANCE
Demand for convenience among urban and young consumers drives growth
Shelf stable beans combines health benefits with economical value
WHAT’S NEXT?
Stronger future growth to be driven by economic recovery and convenience
Versatility and time-saving attributes of processed options increasingly appreciated
Upcoming regulations to present both challenges and opportunities
COMPETITIVE LANDSCAPE
Kikkoman Corp retains established leadership of competitive landscape
Bonduelle benefits from expanding distribution and use of social media
CHANNELS
Convenience stores makes further gains on leading channel supermarkets
Dynamic growth for e-commerce from low sales base
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price pressures, health trends, and e-commerce shape rice, pasta and noodles in 2025
INDUSTRY PERFORMANCE
Resilient performance despite ongoing price pressures
Noodles benefits from convenience trends
WHAT’S NEXT?
Economic recovery set to drive demand for premium meal solutions
Health awareness to influence future preferences and product development
Cultural trends, influencer campaigns and experiential marketing crucial for driving consumer engagement
COMPETITIVE LANDSCAPE
Indofood maintains convincing leadership of fragmented competitive landscape
Samyang Ramyun’s dynamic growth driven by flavour innovation and enhanced visibility
CHANNELS
Established network of small local grocers ensures access to staple goods
Convenience of home delivery for bulky items drives dynamic e-commerce growth
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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