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Staple Foods in India

Publisher Euromonitor International
Published Jan 13, 2026
Length 71 Pages
SKU # EP20773193

Description

In 2025, staple foods in India maintained double-digit growth in retail current value terms, largely due to the continued strong demand for rice, based on habitual consumption. There was also growing interest in breakfast cereals and baked goods, driven by busy lifestyles and the need for convenience. However, staple foods encountered cost pressures early in the year. The fluctuations in key raw materials of wheat, palm oil, milk and cocoa increasingly compelled companies to pursue shrinkflation...

Euromonitor International's Staple Foods in India report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

71 Pages
Staple Foods in India
Euromonitor International
January 2026
List Of Contents And Tables
STAPLE FOODS IN INDIA
EXECUTIVE SUMMARY
Rice remains central to staple foods’ performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience is a consumption driver
Consumers look for nutritional value
Pursuit of wellness covers a myriad of aspects in staple foods
WHAT’S NEXT?
Further fast retail value growth projected for staple foods
Modern channels to increase the pressure on small local grocers
Government regulations to improve transparency and affordability
COMPETITIVE LANDSCAPE
The competitive landscape remains highly fragmented
Health consciousness increases the focus on brands offering quality, transparency and minimal processing
CHANNELS
Small local grocers enjoy unmatched last-mile connectivity
Large modern grocery retailers and e-commerce increase their weight in staple foods distribution
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady growth in demand for baked goods driven by convenience and versatility
INDUSTRY PERFORMANCE
Emphasis on nutritional benefits
Players focus on pack sizes and flavours to provide a competitive edge for packaged cakes and pastries
WHAT’S NEXT?
Evolving lifestyle patterns to increase the consumption of bread
Government initiatives and low penetration offer substantial growth potential for packaged cakes and pastries
Expansion in distribution reach and prospective labelling regulatory revisions to drive consumer access and scrutiny
COMPETITIVE LANDSCAPE
Britannia Industries leads with a well-rounded product portfolio and widespread distribution reach
Health and wellness trend and quick-commerce disrupt the competitive landscape
CHANNELS
E-commerce leverages wider assortments and convenience to post the fastest retail value sales and share growth
Preference for affordable, artisanal baked goods through traditional grocery retailers
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Evolving lifestyles and consumption needs drive growth in breakfast cereals
INDUSTRY PERFORMANCE
Breakfast cereals cater to the need for a functional, efficiency-driven meal
Multi-occasion consumption amid holistic health consciousness
WHAT’S NEXT?
Preference for breakfast cereals to be influenced by health-conscious consumers
Scaling to smaller cities through affordable packs is a key penetration focus
Tax reduction to aid affordability while labelling regulatory revisions increase consumer scrutiny
COMPETITIVE LANDSCAPE
Kellogg India leads with a strong and widely distributed product portfolio
New entrants and digital-first brands threaten to disrupt the competitive landscape
CHANNELS
Modern retail formats cater to urban consumers to gain ground on small local grocers
Quick-commerce offers convenience, broad assortments and drives premiumisation
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health and convenience trends stimulate category growth
INDUSTRY PERFORMANCE
Protein-focused value proposition drives robust demand for soya chunks
Frozen processed poultry rides strong health perception to post the fastest retail value sales growth in 2025
WHAT’S NEXT?
Strong retail volume and value growth forecast is driven by health-focused propositions
Modern retail formats and government initiatives to drive the penetration of frozen products
Processed meat and seafood consumption to remain an urban phenomenon
COMPETITIVE LANDSCAPE
Legacy brands continue to lead the field
Digital-first brands gain momentum among young, tech-savvy urban consumers
CHANNELS
Small local grocers enjoy wide reach to dominate the landscape
Quick-commerce platforms fuel robust growth for e-commerce
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience is a key advantage amidst a consumer preference for fresh food
INDUSTRY PERFORMANCE
High convenience for hectic lifestyles underpins the consumer interest in processed fruit and vegetables
Developments add dynamism to the retail and foodservice offer
WHAT’S NEXT?
Shelf stable fruit and vegetables to remain hampered by limited availability and low awareness
Players to leverage more affordable packs to encourage consumer trials
Economic improvements and government initiatives to stimulate demand while growing health consciousness may hamper the frequency of consumption
COMPETITIVE LANDSCAPE
McCain Foods India enjoys a clear lead with a strong product portfolio and widespread distribution
Del Monte and Safal foster interest in shelf stable fruit and frozen processed vegetables, respectively
CHANNELS
Large modern grocery retailers gain on small local grocers
E-commerce fits well with the convenience appeal of processed fruit and vegetables
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rice, pasta and noodles continue to develop and grow fast in India
INDUSTRY PERFORMANCE
Rice benefits from established consumption habits and cultural preferences
Noodles and pasta benefit from convenient snacking needs
WHAT’S NEXT?
Evolving consumer lifestyles and competition to provide push-pull factors for pasta and noodles
Rice poised for robust demand, with health and wellness supporting premiumisation
Distribution and government regulation to help shape category development
COMPETITIVE LANDSCAPE
The highly fragmented rice landscape allows the noodles and pasta player Nestlé to lead overall
New-age brands add dynamism to the competitive landscape of instant noodles
CHANNELS
Small pack sizes add dynamism to the offer in small local grocers
Modern retailers increasingly influence the demand for premium variants
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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