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Staple Foods in Hungary

Publisher Euromonitor International
Published Nov 25, 2025
Length 77 Pages
SKU # EP20639455

Description

In 2025, value sales of staple foods in Hungary remained stagnant due to macroeconomic pressures. Consumers became increasingly price-conscious and selective, focusing on essential items and promotions. Health trends, convenience, and sustainability influenced consumer choices, leading to value growth in categories such as processed meat, chilled meat and seafood, frozen baked goods and packaged desserts. However, sales of shelf-stable fruit, beans and chilled pasta declined. Looking ahead, valu...

Euromonitor International's Staple Foods in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

77 Pages
Staple Foods in Hungary
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN HUNGARY
EXECUTIVE SUMMARY
Price pressure and changing consumer habits influence staple foods in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Stagnant sales of staple foods amid macroeconomic pressures in 2025
Demographic shifts and health trends shape the consumption of staple foods
Convenience and sustainability impact the performance of staple foods in Hungary
WHAT’S NEXT?
Rising unit prices and changing consumer habits are set to drive value growth in staple foods
Health focused, functional products are expected to gain traction in Hungary
The integration of digital and physical channels is set to shape the future of staple foods
COMPETITIVE LANDSCAPE
Pick Szeged Zrt strengths its lead through strong sales of processed meat and seafood
Nádudvari Élelmiszer Kft drives dynamism as private label quality rises in staple foods
CHANNELS
Discounters strengths its lead through a broad assortments and appealing price points
Retail e-commerce and hybrid stores drive dynamic growth in Hungary’s staple foods
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Indulgence, convenience, and frozen formats drive sales of baked goods
INDUSTRY PERFORMANCE
Premium and indulgent baked goods outperform basic staples amid cost-of-living pressures
Convenience and brand trust fuel rising demand for dessert mixes in Hungary
WHAT’S NEXT
Sales of baked goods will be driven by premium, convenient and indulgent offerings
Health-focused options are set to gain momentum as consumers seek gluten-free, wholegrain, and free-from goods
Sustainability and regulatory trends are expected to shape the future of baked goods
COMPETITIVE LANDSCAPE
Ceres Sütoipari Zrt retains its lead while discounters expands its ranges
Ferrero and Mondelez gain momentum as premium bakery innovation accelerates
CHANNELS
Discounters leads distribution while improving its share through appealing price points
Convenience retailers gain ground as retail e-commerce remains constrained by frozen logistics
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Functional innovation and convenience drive steady growth in breakfast cereals
INDUSTRY PERFORMANCE
Health, convenience and functional benefits support steady growth in breakfast cereals
Demand for convenience drives the strong performance of RTE cereals in 2025
WHAT’S NEXT?
Breakfast cereal sales are expected to rise as functional innovation and convenience sustain consumer interest
Sustainability and digital access will shape the future of breakfast cereals in Hungary
Health and wellness are expected to drive innovation as functional cereals gain traction
COMPETITIVE LANDSCAPE
Nestlé Hungária Kft increases its lead while local players focus on innovation
Lidl emerges as the most dynamic performer through strong private label expansion
CHANNELS
Supermarkets remains the leading channel despite ongoing share erosion
Retail e-commerce records momentum but breakfast cereals remain a secondary basket item
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Processed meat, seafood and alternatives to meat record value growth despite volume challenges
INDUSTRY PERFORMANCE
Value sales rise while health concerns and flexitarian shifts challenge demand
Grilling culture, flavour innovation and discounters fuel growth in processed meat
WHAT’S NEXT?
Poultry and frozen seafood are set to drive modest growth as red meat faces continued volume pressures
Health and flexitarian trends are set to drive innovation across the forecast period
Sustainability and digital innovation will influence the future of processed meat, seafood and alternatives to meat
COMPETITIVE LANDSCAPE
Pick Szeged Zrt improves its leads amid regulation and innovation
Nádudvari Élelmiszer Kft drives growth through a strong performance in frozen processed poultry
CHANNELS
Discounters leads processed meat, seafood and alternatives to meat through private label growth
Online campaigns, improved logistics and convenience support growth for retail e-commerce
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Frozen processed fruit and vegetables drive growth as shelf stable options decline
INDUSTRY PERFORMANCE
Frozen products surge as shelf stable fruits decline in processed fruit and vegetables
Frozen fruits and vegetables lead growth amid convenience and health trends in Hungary
WHAT’S NEXT?
Frozen vegetables is set to drive steady growth as shelf-stable fruits face stagnation
Innovation is set to focus on low-sugar and minimally processed fruits and vegetables
Sustainability is expected to gain momentum as consumers demand eco-conscious options
COMPETITIVE LANDSCAPE
Lidl expands its lead through the strength of its private label ranges
Findus France SAS records strong growth, driven by it performance in frozen vegetables
CHANNELS
Discounters strengthens its leadership through a wide assortment and affordable price points
Retail e-commerce emerges as the fastest-growing channel despite structural limitations in 2025
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordability and innovation drive growth in rice, pasta and noodles in Hungary
INDUSTRY PERFORMANCE
Instant noodle innovation and inflation-driven trading sustain growth in rice, pasta and noodles
Convenience, affordability and restaurant-inspired flavours drive growth for instant noodles
WHAT’S NEXT?
Modest growth is expected in rice, pasta and noodles driven by convenience and innovation
Health and wellness will increasing shape rice, pasta and noodles across the forecast period
Regulatory and sustainability trends are expected to influence the forecast period
COMPETITIVE LANDSCAPE
Tesco-Globál Áruházak Zrt maintains its leading position despite losing share
Young-Trade Kft emerges as the most dynamic player in rice, pasta and noodles
CHANNELS
Discounters improves its lead in distribution thanks to affordable price points
Mainstream retail chains support strong growth for retail e-commerce
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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