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Staple Foods in Greece

Publisher Euromonitor International
Published Nov 25, 2025
Length 69 Pages
SKU # EP20639453

Description

In 2025, sales of staple foods in Greece grew steadily, driven by consumer demand for convenience, long shelf life, and easy-to-prepare options amid rising living costs. Health and functionality became key purchasing drivers, with consumers favouring products that are nutritionally enriched, low in sugar or sodium, and free from additives. Looking ahead, growth for staple foods will be supported by convenience, sustainability initiatives, and the rising demand for healthy yet affordable options,...

Euromonitor International's Staple Foods in Greece report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

69 Pages
Staple Foods in Greece
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN GREECE
EXECUTIVE SUMMARY
Convenience, health and sustainability drive steady growth in staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Demand for convenience and shelf stable options drive growth in staple foods
Rising operational costs influence consumer food choices in Greece
Health, nutrition and functional claims drive consumer choices in 2025
WHAT’S NEXT?
Steady growth is predicted for staple foods, driven by convenience and longer shelf life
Sustainability is expected to grow in importance across the forecast period
There is set to be a rising demand for healthier and functional food options
COMPETITIVE LANDSCAPE
Competitive pricing and high-quality private label allows Lidl Hellas & Co EE to retain its lead
Growing visibility and diversification strengthens Fytro SA’s presence
CHANNELS
Food/drinks/ tobacco specialists faces challenges amid rising costs and supermarket competition
Hypermarkets and retail e-commerce drive growth as consumers appreciate affordable price points
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience, health, and innovation drive growth in baked goods in Greece
INDUSTRY PERFORMANCE
Rising demand for convenience drives growth in packaged baked goods
Innovation and wider accessibility fuel growth in dessert pies and tarts
WHAT’S NEXT?
Convenience and product innovation is set to support growth for baked goods
Rising health awareness is expected to drive demand for functional and whole-grain baked goods
Frozen dough will remain a key growth area as major and traditional players pursue strategic expansion
COMPETITIVE LANDSCAPE
Chipita SA maintains its leading position while Karamolegos and Kris Kris remain the top selling brands
Emfi SA records strong value growth following rebranding and strategic expansion
CHANNELS
Food/drink/tobacco specialists lead, however, share is lost to other modern grocery retailers
Modern retail and retail e-commerce drive growth by offering convenience and a wide range of products
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health and convenience drive growth in breakfast cereal during 2025
INDUSTRY PERFORMANCE
Health and variety drive growth in breakfast cereals in Greece in 2025
Children’s breakfast cereals lead value growth due to taste, nutrition, and convenience
WHAT’S NEXT?
Health-oriented innovation is expected to sustain growth in breakfast cereals
Blurring lines between breakfast cereals and snacks will drive new product innovation
Evolving consumption occasions are expected to support moderate growth in breakfast cereals
COMPETITIVE LANDSCAPE
Nestlé Hellas SA retains its leadership in breakfast cereals despite brand share declines
Health positioning and strong promotions drive Fytro SA’s double-digit growth
CHANNELS
Supermarkets retains its leadership in breakfast cereals despite marginal share loss
Discounters and retail e-commerce drive growth in breakfast cereal distribution
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth is driven by rising demand for convenience and meat and seafood substitutes
INDUSTRY PERFORMANCE
Rising demand for substitutes and frozen products drives growth in processed meat and seafood
Meat and seafood substitutes lead value growth amid shifting consumer preferences
WHAT’S NEXT?
Moderate growth is expected to be driven by health and sustainability
Processed meat and seafood players may pivot towards ready meals options
There is set to be rising demand for meat and seafood alternatives amid constraints
COMPETITIVE LANDSCAPE
Lidl Hellas & Co EE leads due to its wide assortment at affordable price points
Greece company, MeatKA SA, emerges as the most dynamic player in 2025
CHANNELS
Supermarkets maintains its leadership through offering both branded and private label goods
Hypermarkets emerges as the most dynamic channel as consumers seek variety, convenience and value
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience and frozen innovation drive growth for processed fruit and vegetables
INDUSTRY PERFORMANCE
Convenience and long shelf life drive growth in processed fruit and vegetables in 2025
Frozen processed fruit and vegetables lead growth as convenience and nutrition drive demand
WHAT’S NEXT?
Steady growth is expected as convenience and versatility are set to strengthen demand
Health perceptions and year-round availability is expected to support demand for frozen produce
Sustainability will remain an emerging trend, that gains gradual momentum
COMPETITIVE LANDSCAPE
Barba Stathis SA strengthens its leadership through brand trust and strategic investment
Kyknos Greek Canning Co SA drives strong growth through brand heritage and category expansion
CHANNELS
Supermarkets reinforces its lead through variety, value and private label strength
Retail e-commerce gains momentum as convenience becomes a priority
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience and health drive growth in rice, pasta and noodles in 2025
INDUSTRY PERFORMANCE
Health focused innovation shapes developments in rice, pasta and noodles
Instant noodles drive convenience-led growth in rice, pasta and noodles
WHAT’S NEXT?
Rice, pasta and noodles is set to remain central to Greek diets amid health trends
Convenience, retail e-commerce, and sustainability will shape rice, pasta and noodles
Noodles will continue to gain traction as Greek consumers embrace new cuisines
COMPETITIVE LANDSCAPE
Barilla Hellas maintains its leadership through strong brand equity and premium positioning
Choreka SA drives momentum with unique formats and functional innovation
CHANNELS
Supermarkets strengthen its lead in rice, pasta and noodles distribution
Retail e-commerce gains momentum by enhancing access and convenience
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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