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Staple Foods in Finland

Publisher Euromonitor International
Published Nov 25, 2025
Length 70 Pages
SKU # EP20639449

Description

Staple foods in Finland recorded a decline in value sales in 2025 as price-sensitive consumers shifted toward private label products and health-focused choices, particularly reducing processed meat consumption. Sustainability, convenience, and flavour innovation played an increasingly influential role, with consumers seeking locally sourced, responsibly made, and easy-to-prepare options. Looking ahead, steady value growth is expected, supported by premiumisation, home cooking, and rising demand...

Euromonitor International's Staple Foods in Finland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

70 Pages
Staple Foods in Finland
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN FINLAND
EXECUTIVE SUMMARY
Evolving consumer priorities impact the sales of staple foods in Finland 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Value sales of staple foods decline amid price sensitivity and health driven shifts
Sustainability, convenience and flavour profiles influence sales in staple foods in Finland
Health and wellness concerns shape buying habits within staple foods in 2025
WHAT’S NEXT?
Premiumisation and home cooking is set to support steady value growth in staple foods
Convenience is set to shape staple food innovation across the forecast period
Health and wellness is set to accelerate innovation and influence consumer choices
COMPETITIVE LANDSCAPE
S Group strengths its leadership with an extensive portfolio of private label products
Meeat Food Tech Oy drives growth through plant-based alternatives
CHANNELS
Hypermarkets maintains its lead in distribution through appealing price points and loyalty schemes
Growth for retail e-commerce is driven by a wide product selection and rapid delivery services
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health concerns and price pressures limit value growth for baked goods in Finland
INDUSTRY PERFORMANCE
Baked goods faces declining value sales amid health trends and price pressures
Cakes drives the strongest value growth, supported by ongoing innovations
WHAT’S NEXT?
Premiumisation and upgraded private label ranges are expected to lift baked goods sales in Finland
Health-focused innovation is set to shape new product development in baked goods
Domestic origin will strengthen consumer trust and product appeal in baked goods
COMPETITIVE LANDSCAPE
Fazer Leipomot solidifies its leadership through innovation and domestic trust
Alfmix Oy leads value growth in 2025, with a diversified Dan Cake portfolio
CHANNELS
Hypermarkets strengthens its lead in baked goods through broad assortments and loyalty programmes
Retail e-commerce leads growth in baked goods by offering convenience and choice
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health, convenience and innovation shape breakfast cereals in Finland
INDUSTRY PERFORMANCE
Breakfast cereals decline in Finland amid health trends and shifting consumer habits
RTE cereals drive growth in Finland’s breakfast cereals, led by flakes
WHAT’S NEXT?
Premiumisation and healthier options are expected to support growth in Finland’s breakfast cereals
Health-conscious and indulgent innovations are set to shape breakfast cereal launches
Domestic origin and ethical credentials will continue to drive innovation in breakfast cereals
COMPETITIVE LANDSCAPE
S Group strengthens its leadership in breakfast cereals with domestic and private label innovation
Dr Oetker Suomi and Arvid Nordquist lead value growth in breakfast cereals
CHANNELS
Hypermarkets retains its lead in breakfast cereals despite a slight share decline
Retail e-commerce outpaces other channels in breakfast cereals in 2025
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health, sustainability and convenience impact the performance of processed meat, seafood and alternatives to meat
INDUSTRY PERFORMANCE
Processed meat, seafood and alternatives to meat face declining sales amid health, cost and sustainability concerns
Chilled meat and seafood substitutes drive dynamic growth, boosted by innovation, sustainability and broad consumer appeal
WHAT’S NEXT?
Premiumisation, innovation and convenience are set to drive growth across the forecast period
Health and wellness innovations are set to drive product development across meat and seafood categories
There is set to be growing demand for locally sourced meat, seafood and alternatives to meat in Finland
COMPETITIVE LANDSCAPE
Atria Suomi Oy maintains its leadership in 2025, supported by ongoing product innovation
MeEast Food Tech Oy records strong growth through plant-based innovation in Finland
CHANNELS
Supermarkets leads distribution through offering a wide and diverse product selection
Retail e-commerce drives growth in processed meat, seafood and alternatives to meat
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Processed fruit and vegetables record strong growth driven by health trends and convenience
INDUSTRY PERFORMANCE
Updated dietary guidelines and convenience trends drive growth in processed fruit and vegetables
Frozen berries drive value growth within processed fruit and vegetables in Finland
WHAT’S NEXT?
Convenience and premiumisation are set to support value growth across the forecast period
Health and wellness trends are expected to shape future innovation in processed fruit and vegetables
Sustainability and health priorities are set to influence packaging innovation in Finland
COMPETITIVE LANDSCAPE
S Group strengthens its leadership through a strong private label performance and a focus on Finnish origin
McCain Foods Nordic drives strong momentum through quality, variety and robust distribution
CHANNELS
Hypermarkets retains its leadership through a wide range and strong value appeal
Retail e-commerce accelerates growth by meeting rising demand for convenience
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience and health drive growth in rice, pasta and noodles in 2025
INDUSTRY PERFORMANCE
Convenience driven cooking lifts value sales of rice, pasta and noodles in 2025
Convenience and flavour innovation drive dynamic growth in rice and noodles
WHAT’S NEXT?
Premiumisation and convenience are set to drive value growth in rice, pasta and noodles
Gluten-free and superfood varieties will drive innovation in pasta and rice products
Sustainability and energy efficiency are set to fuel innovation in domestic production
COMPETITIVE LANDSCAPE
Lantmännen Cerealia Oy consolidates its lead through strategic acquisition and a focus on sustainability
Suomen Nestlé Oy drives dynamic growth through innovative Maggi product launches
CHANNELS
Hypermarkets remains the leading channel offering a wide range of goods at affordable prices
Retail e-commerce outpaces other channels in rice, pasta and noodles in Finland
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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