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Staple Foods in Denmark

Published Nov 17, 2025
Length 69 Pages
SKU # EP20610928

Description

In 2025, staple foods in Denmark experienced steady value growth, driven by necessity, ongoing inflation, and occasional indulgence. Everyday essentials such as bread, rice and pasta maintained consistent demand, while products like cakes, pastries, and convenient meal solutions contributed to overall value growth. Private label continued to expand its presence, gaining trust among price-sensitive consumers. Additionally, there was a growing interest in sustainably sourced and locally produced i... Euromonitor International's Staple Foods in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Staple Foods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

69 Pages
Staple Foods in Denmark
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN DENMARK
EXECUTIVE SUMMARY
Steady growth in staple foods is driven by necessity, convenience, and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Steady growth is driven by necessity and occasional indulgence
The expansion of private label influences staple foods in 2025
A focus on sustainability and local sourcing rises in Denmark during 2025
WHAT’S NEXT?
Steady growth in staple foods is set to be driven by necessity and evolving consumer preferences
Rising health and wellness concerns drive change in staple food portfolios
Distribution channels are set to evolve amid cost pressures and convenience trends
COMPETITIVE LANDSCAPE
Coop Danmark A/S maintains its leadership in staple foods despite a slight share decline
Rahbekfisk A/S leads value growth in staple foods driven by demand for frozen seafood
CHANNELS
Discounters strengthens its leadership through competitive pricing and private label
Retail e-commerce grows as consumers appreciate convenience and flexibility
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady growth and evolving consumer preferences drive baked goods in 2025
INDUSTRY PERFORMANCE
Baked goods maintain steady growth amid necessity and occasional indulgence
Consumer demand for fresh and indulgent options drives strong growth for unpacked pastries
WHAT’S NEXT?
Baked goods and international flavours drive innovation and growth in Danish households
Health-conscious innovations are set to elevate traditional baked goods in Denmark
Sustainability is expected to drive innovation and waste reduction in baked goods
COMPETITIVE LANDSCAPE
Lantmännen Schulstad A/S retains its lead while private label gains ground
Frozen artisanal offerings drive growth for Foodpeople A/S during 2025
CHANNELS
Supermarkets retains its lead through offering an extensive range of baked goods
Retail e-commerce grows as consumers appreciate convenience and home delivery
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience, flavour and health drive growth in breakfast cereals during 2025
INDUSTRY PERFORMANCE
Health and wholegrain options support steady growth in breakfast cereals in Denmark
Simplicity and versatility allow flakes to lead growth within RTD cereals
WHAT’S NEXT?
Demand for simple and quick breakfast solutions is set to drive growth over the forecast period
Health and wellness will continue to shape buying habits in breakfast cereals
Sustainability and social responsibility are expected to influence breakfast cereal choices
COMPETITIVE LANDSCAPE
Lantmännen Cerealia A/S increases its leadership in breakfast cereals in Denmark
Lantmännen Cerealia and Coop Danmark are the most dynamic players in 2025
CHANNELS
Discounters strengthen its leadership in breakfast cereals through affordability and private label
Retail e-commerce gains share and drives growth as consumers appreciate convenience
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience, taste, and plant-based options drive growth in processed meat, seafood and alternatives to meat
INDUSTRY PERFORMANCE
Growth for processed meat, seafood and alternatives to meat is driven though convenience and everyday relevance
Tofu and derivatives accelerate growth, aligning with the rising demand for plant-based options
WHAT’S NEXT?
Sales are expected to rise over the forecast period, supported by ongoing relevance in Danish households
Health and wellness will become an increasingly prominent concern over the forecast period
Regulatory and sustainability trends are expected to shape innovations across the forecast period
COMPETITIVE LANDSCAPE
Tulip Food Co A/S increases its share through strong brand recognition and consumer loyalty
Rahbekfisk A/S benefits from the growing demand for convenient frozen seafood
CHANNELS
Discounters drive growth through value and expanding plant-based offerings
Retail e-commerce gains momentum by offering convenience and variety in protein products
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordability, convenience and demand for plant-based options drive value sales
INDUSTRY PERFORMANCE
Growth in processed fruit and vegetables is driven by convenience, affordability, and shelf stability
Shelf-stable beans drive value growth as Danes seek affordable, plant-based nutrition
WHAT’S NEXT?
Processed fruit and vegetables is set to sustain steady growth as affordability and convenience remain key
Health-conscious Danes are expected to boost demand for natural and organic processed vegetables
EU policy support strengthens demand for legumes and shelf-stable vegetables
COMPETITIVE LANDSCAPE
Coop Danmark A/S maintains its leadership through affordability and nationwide reach
Orkla Foods Danmark A/S strengthens its position through trusted brands and everyday staples
CHANNELS
Discounters consolidates its leadership in distribution by combining affordability with everyday convenience
Retail e-commerce gains traction as consumers embrace digital convenience for everyday staples
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value growth is supported by demand for affordability, versatility and healthier options
INDUSTRY PERFORMANCE
Rice, pasta and noodles remain resilient amid convenience and international cuisine trends
Rice drives value growth in 2025 as a versatile and affordable meal staple
WHAT’S NEXT?
Steady growth is expected to be driven by strong versatility and international flavours
There is set to be a growing focus on nutritious and whole-grain options in rice, pasta and noodles
Rising demand for locally sourced pasta and rice will drive sustainability and quality appeal
COMPETITIVE LANDSCAPE
Coop Danmark A/S leads rice, pasta and noodles with strong private label presence and sustainability initiatives
Foodpeople A/S emerges as the most dynamic player in rice, pasta and noodles through premium, international-focused offerings
CHANNELS
Discounters lead rice, pasta and noodles sales by combining affordability and wide private label ranges
Retail e-commerce drives convenience-led growth for rice, pasta and noodles
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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