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Staple Foods in Colombia

Publisher Euromonitor International
Published Nov 26, 2025
Length 68 Pages
SKU # EP20639426

Description

Sales of staple foods in Colombia are seeing positive results in 2025, in both value and volume terms, in an improvement to the slumps in sales seen last year. This performance is supported by the home cooking trends, whereby consumers are seeking to save money by opting for affordable foods and eating at home, rather than investing in snacks while out and about or eating out.

Euromonitor International's Staple Foods in Colombia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

68 Pages
Staple Foods in Colombia
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN COLOMBIA
EXECUTIVE SUMMARY
Positive sales in both value and volume, supported by home cooking trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Home meal preparation and budget-friendly options drive sales
Growing focus on quality, despite ongoing price sensitivity
Evolving lifestyles and global cultural influences reshape consumer preferences
WHAT’S NEXT?
Ongoing positive sales, supported by polarised trends of premiumisation and affordability
Ongoing health and wellness trends focus on nutritional options — even at higher prices
Expansion of convenience stores in line with urbanisation
COMPETITIVE LANDSCAPE
Zenú, Bimbo, and Diana all in close brand competition, with combined private label holding the largest share
Nutrimenti de Colombia benefits from broad portfolio penetration, while Option meets modern demands
CHANNELS
Small local grocers remain a cornerstone in distribution, but are facing rising competition from modern outlets
Convenience stores rise as a key distribution channel for busy urban consumers
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of baked goods return to stronger growth
INDUSTRY PERFORMANCE
Bread remains a mainstay in local cuisine, although bakeries are facing some challenges
Packaged flat bread benefits from sales in discounters and new formulations
WHAT’S NEXT?
Collaborations and flavour innovation to drive growth in baked goods
Gluten-free claims are set to grow in importance
“Fresh from the oven” options will rise in convenience stores
COMPETITIVE LANDSCAPE
Bimbo expands bread portfolio from tradition to functionality
Corona brand demonstrates how value growth can be inflated by high prices, while volume contradicts the performance
CHANNELS
Food/drink/tobacco specialists remains the leading channel for baked goods
Convenience stores strengthen role in baked goods
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales remain in a negative slump due to ongoing price sensitivity, albeit at less steep declines than seen last year
INDUSTRY PERFORMANCE
New product launches continue, despite sluggish performance
Health and wellness trends drive purchasing behaviour
WHAT’S NEXT?
Improving economic conditions will lead to increased demand
Manufacturers respond to demand for healthier options
On-the-go cereal packs will appeal to busy consumers
COMPETITIVE LANDSCAPE
Kellogg’s leadership supported by ongoing innovations
Nutrimenti de Colombia one of few companies showing positive growth, thanks to respected local image
CHANNELS
Supermarkets and hypermarkets remain the key channels for breakfast cereals, thanks to wide array of products and special offers
Retail e-commerce sees growth in breakfast cereals, thanks to omnichannel strategies
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales return to small positive growth, while volume sales remain in a slump
INDUSTRY PERFORMANCE
Price sensitivity continues to influence sales
Processed seafood benefits from offering value for money, supporting volume growth
WHAT’S NEXT?
Retail and foodservice will see positive growth over the forecast period
Convenience stores and on-the-go products will continue to expand
More meat and seafood substitutes set to appear in the market
COMPETITIVE LANDSCAPE
Zenú continues to benefit from its broad portfolio and ongoing innovations
Nutrimenti de Colombia benefits from expanded distribution of its popular Bary brand
CHANNELS
Small local grocers maintain lead, although smaller merchants are being impacted by taxes
Discounters continue to attract attention due to affordable quality and a growing assortment of products
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy growth for processed fruit and vegetables
INDUSTRY PERFORMANCE
Popularity of frozen processed potatoes supports overall sales
Shelf staple beans gain traction, despite high prices
WHAT’S NEXT?
Baseline demand will continue to support sales, with diversified offers from private label expected
Volume sales challenged as consumers look for fresher and healthier options
Climate change challenges may present opportunities for shelf stable options to fill in
COMPETITIVE LANDSCAPE
Congelagro McCain Colombia benefits from strong success in frozen processed potatoes
Private label sees the strongest overall company growth thanks to expanding offer of affordable quality
CHANNELS
Supermarkets remains the strongest distribution channel, thanks to scale and infrastructure
Retail e-commerce benefits from omnichannel shopping trends
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of rice, pasta and noodles see an improved performance, supported by baseline demand
INDUSTRY PERFORMANCE
Packaged rice remains a staple in Colombian households
Instant noodle cups sees significant growth, thanks to offering convenience to busy consumers
WHAT’S NEXT?
Diversification and cultural influences influence ingredients and formats
Emerging opportunities for ready-to-eat rice and pasta
Colombian biofortified zinc: a promising solution to zinc deficiency
COMPETITIVE LANDSCAPE
Diana Corporación benefits from its strength in rice and widespread distribution
Option benefits from its all-format offering across noodles
CHANNELS
Modern outlets continue to put pressure on traditional channels
Discounters and convenience stores also embrace omnichannel strategies
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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