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Staple Foods in Belgium

Publisher Euromonitor International
Published Nov 14, 2025
Length 69 Pages
SKU # EP20589661

Description

Staple foods in Belgium recorded a modest positive performance in 2025, reflecting a balance between convenience-driven consumption and growing health and wellness awareness. Demand for products such as baked goods and rice, pasta and noodles strengthened as consumers sought affordable, everyday essentials that fit busy lifestyles. These categories benefited from the perception of being natural, filling, and versatile, while ongoing product innovation in premium and organic options sustained int...

Euromonitor International's Staple Foods in Belgium report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

69 Pages
Staple Foods in Belgium
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN BELGIUM
EXECUTIVE SUMMARY
Economic stability and evolving eating habits support steady growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Indulgence, local sourcing, and naturalness define consumer choices
Consumers balance wellness, value, and sustainability
Plant-based innovation and clean labels drive category evolution
WHAT’S NEXT?
Naturalness and premium simplicity to guide future growth
Shifts in consumption patterns and retail dynamics
COMPETITIVE LANDSCAPE
Artisanal producers retain leadership through quality and tradition
Innovation and sustainability drive growth in plant-based products
CHANNELS
Supermarkets consolidate their leading role through flexibility and accessibility
E-commerce expands through convenience and premium differentiation
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bread drives overall growth as consumers seek both health and comfort
Wholegrain and packaged leavened bread gain popularity
INDUSTRY PERFORMANCE
Local preferences and health awareness shape consumer choices
Health perception defines category trajectories
WHAT’S NEXT?
Premiumisation and sophistication to sustain growth
Naturalness, fibre content, and dietary niches to lead health trends
Sustainability and digital innovation to shape the future
COMPETITIVE LANDSCAPE
Artisanal producers retain leadership through tradition and trust
Nutrition & Santé Benelux SA gains traction with health-focused portfolio
CHANNELS
Supermarkets strengthen leadership, while micro-bakeries thrive on authenticity
E-commerce gains traction with convenience and local focus
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health perception challenges weigh on performance
INDUSTRY PERFORMANCE
Localised preferences and clean-label reformulation
Muesli and granola outperform the rest of the category
WHAT’S NEXT?
Continued pressure on volumes as consumer habits evolve
Balancing health reformulation and flavour appeal
Innovation, sustainability, and digital engagement to shape the future
COMPETITIVE LANDSCAPE
Kellogg retains leadership but faces mounting competition
BMB Brands grows rapidly through premium innovation
CHANNELS
Supermarkets remain dominant but face competition from discounters
E-commerce grows through convenience and niche appeal
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Declining volumes amid health and sustainability concerns
INDUSTRY PERFORMANCE
Domestic preferences shape the evolution of the protein market
Chilled meat and seafood substitutes lead category growth
WHAT’S NEXT?
Moderate growth, sustained by alternatives and reformulation
Plant-based innovation and natural claims to drive product development
Sustainability and innovation accelerate structural change
COMPETITIVE LANDSCAPE
Private label consolidates leadership through affordability and innovation
Dynamic innovation in the plant-based segment
CHANNELS
Supermarkets dominate but benefit from evolving private label strategy
E-commerce gains importance through convenience and premium positioning
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience sustains sales amid subdued health perception
INDUSTRY PERFORMANCE
Balancing affordability, convenience, and freshness
Frozen processed vegetables lead growth through value and practicality
WHAT’S NEXT?
Modest growth ahead, led by frozen products
Premiumisation and naturalness to shape consumer demand
Sustainability and technological advancement to support category evolution
COMPETITIVE LANDSCAPE
Private label consolidates leadership across formats
Frozen specialists drive innovation and growth
CHANNELS
Supermarkets remain leaders but face pressure from discounters
E-commerce accelerates on the back of convenience and improved delivery
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Pasta leads growth amid falling prices and strong innovation
INDUSTRY PERFORMANCE
Market shaped by affordability, variety, and lifestyle
Noodles benefit from the rise of Asian gastronomy
WHAT’S NEXT?
Steady growth supported by premiumisation and global tastes
Health and wellness claims evolve toward functionality and tolerance
Sustainability and local sourcing gain importance
COMPETITIVE LANDSCAPE
Leading retailers maintain dominance despite share erosion
GranFood drives growth through Asian-inspired innovation
CHANNELS
Supermarkets dominate, supported by broader opening hours
E-commerce continues to expand from a small base
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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