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Staple Foods in Australia

Publisher Euromonitor International
Published Nov 13, 2025
Length 72 Pages
SKU # EP20589704

Description

The recent rise in the cost of living and inflation hikes have positively impacted the performance of private label brands in staple foods, with this segment gaining market share as a result. Consumers are currently highly price sensitive, which lends itself well to private labels which are typically priced lower than most of their competitors in the market. For staple foods, which consumers need to purchase and are often not considered optional, the result has been consumers switching to purcha...

Euromonitor International's Staple Foods in Australia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

72 Pages
Staple Foods in Australia
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN AUSTRALIA
EXECUTIVE SUMMARY
Private label benefits from rising price-sensitivity
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic conditions continue to weigh on consumers’ minds
Changing consumption habits
WHAT’S NEXT?
Essential status to provide resilience
Changing lifestyles and behaviours
Targeting budget conscious consumers
COMPETITIVE LANDSCAPE
Retailers lead the market
Private label dynamism
CHANNELS
Supermarkets is the dominant channel
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Private label benefits from consumer price-sensitivity
INDUSTRY PERFORMANCE
Price driving growth amidst strong demand for baked goods
Cakes taps into enduring demand for indulgence
WHAT’S NEXT?
Consistent demand for baked goods with category maturity being very high
Functional claims becoming a category standard as consumers demand better-for-you options
Artisanal baked goods manufacturers to face more pressure from packaged brands
COMPETITIVE LANDSCAPE
Goodman Fielder retains lead despite share drop
Private label brands leveraging price advantage as consumers seek value
CHANNELS
Minimal development in channels of distribution
E-commerce growth
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Many health-conscious consumers turn their backs on breakfast cereals
INDUSTRY PERFORMANCE
Breakfast cereals struggling to generate growth due to changing consumer habits
Other RTE cereals benefiting from ongoing appeal of Weat-Bix
WHAT’S NEXT?
Health trends set to impact volumes
Manufacturers respnding to consumer demand for healthier options
Growing demand for on-the-go options
COMPETITIVE LANDSCAPE
Competitive landscape remains relatively static in a highly mature market
Carman’s Fine Foods benefits from versatiltiy of muesli and granola
CHANNELS
Consumer shopping patterns relatively unchanged
E-commerce seeing gradual gains
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Plant-based diet trends shapes sales
INDUSTRY PERFORMANCE
Processed meat, seafood and alternatives to meat maintains healthy demand
Evolving health trends dampen demand for highly processed meat and seafood substitutes
WHAT’S NEXT?
Category performance set to benefit from increase in consumer spending
Consumer perception of processed food a key challenge for the category
New product development in focus in a highly competitive space
COMPETITIVE LANDSCAPE
Static competitive landscape as private labels maintain strong position in the market
Simplot Australia benefiting from demand for less expensive sources of protein
CHANNELS
Less consolidated retail landscape
E-commerce continues to gain share amidst static channels of distribution
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health-conscious consumers appreciate minimal processing of many products
INDUSTRY PERFORMANCE
Uncertainty around prices and value-seeking behaviour driving growth
Shelf stable vegetables maintaining strong performance
WHAT’S NEXT?
Steady performance forecast for category due to importance to consumer households
Large number of Australians not consuming enough fruit and vegetables presents market opportunity
Stockpiling to contribute to category growth as consumers shop smarter
COMPETITIVE LANDSCAPE
Top brands consolidating strong market position despite fragmented landscape
Aldi benefiting from consumer budget consciousness
CHANNELS
Supermarkets reign as premier distribution channel despite some shift in consumer behaviour
E-commerce benefiting from consumer demand for convenience and particular qualities of processed products
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price-sensitive consumers seeking bulk value packs
INDUSTRY PERFORMANCE
Demand for staple carbohydrates strong amidst higher cost of living
Rice sees strongest growth, supported by interest in new cuisines
WHAT’S NEXT?
Steady growth forecast with consumer demand remaining consistent
Healthy options to keep category relevant to consumers in the long term
Demand for convenience to remain strong growth driver over forecast period
COMPETITIVE LANDSCAPE
Minimal changes in competitive landscape due to limited category innovation
Growing opportunities for private labels to retain new influx of customers
CHANNELS
Supermarkets leads sales of rice, pasta and noodles
E-commerce experiencing rapid growth as consumers shift to online grocery shopping
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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