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Sports Nutrition in New Zealand

Publisher Euromonitor International
Published Nov 13, 2025
Length 25 Pages
SKU # EP20589469

Description

Sports nutrition in New Zealand is posting rising value sales in 2025, although growth is moderated due to easing inflationary pressures and stabilising input costs versus the review period. The category continues to benefit from sustained consumer interest in health and fitness, with demand supported by a broadening user base and increased product availability across retail channels. Protein/energy bars is registering a dynamic performance, along with sports protein powder and sports non-protei...

Euromonitor International's Sports Nutrition in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Sports Nutrition in New Zealand
Euromonitor International
November 2025
List Of Contents And Tables
SPORTS NUTRITION IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports non-protein products drives growth in 2025
Vitaco leads, with Naturalac and Glanbia among key competitors
Supermarkets leads sales as omnichannel retail and bulk formats drive strong performance within retail e-commerce
PROSPECTS AND OPPORTUNITIES
Future growth will be driven by wellness trends and demand for functional snacking
Sports nutrition in New Zealand balances local dairy strengths with rising demand for sustainable sports protein alternatives
Marine-based innovation positions New Zealand at the forefront of sustainable sports protein development
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2020-2025
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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