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Sports Nutrition in the United Kingdom

Publisher Euromonitor International
Published Sep 19, 2025
Length 25 Pages
SKU # EP20423660

Description

Retail value sales of sports nutrition are expected to grow significantly in current terms in the UK in 2025, supported by steady unit price increases and resilient consumer demand, particularly for protein-based products. According to Euromonitor International, Voice of the Consumer: Health and Nutrition Survey, fielded February 2025, 30% of UK respondents reported exercising almost daily, up from 28% in 2020. This rise in regular activity reflects a broader shift towards healthier, more active...

Euromonitor International's Sports Nutrition in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Sports Nutrition in the United Kingdom
Euromonitor International
September 2025
List Of Contents And Tables
SPORTS NUTRITION IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Protein-based products anchor market performance
THG balances legacy strength with strategic transformation
Sports nutrition embraces omnichannel evolution
PROSPECTS AND OPPORTUNITIES
Protein powders to continue to play key role in growth
Creatine and hydration lead next wave of innovation
Health-conscious reformulations to lead future product strategies
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2020-2025
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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