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Sports Nutrition in Turkey

Publisher Euromonitor International
Published Oct 01, 2025
Length 22 Pages
SKU # EP20463854

Description

Sports nutrition experienced robust current value growth in Turkey in 2025, despite unfavourable economic conditions, including high unemployment rates and declining disposable incomes. This growth was driven by several interrelated factors, including the increasing popularity of fitness culture especially among younger, urban consumers. Participation in gym memberships, home workouts, running clubs, and digital fitness programmes has risen significantly, boosting demand for sports protein powde...

Euromonitor International's Sports Nutrition in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Sports Nutrition in Turkey
Euromonitor International
October 2025
List Of Contents And Tables
SPORTS NUTRITION IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Popularity of fitness culture drives growth in sports nutrition in 2025
Alterna Gida leads sales while Migros Ticaret AS enjoys dynamic growth
Health and personal care stores leads distribution, while e-commerce gains further traction
PROSPECTS AND OPPORTUNITIES
Health and fitness trends will continue to drive demand for sports nutrition in the coming years
Product innovation will aim to captialise on demand for convenience
Clean label and sustainable brands may benefit from greater awareness of responsible consumption
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2020-2025
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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