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Sports Nutrition in Serbia

Publisher Euromonitor International
Published Sep 30, 2025
Length 19 Pages
SKU # EP20463971

Description

Sports nutrition is seeing strong value sales in Serbia in 2025, connected to the rising consciousness about health, fitness, and active lifestyles among local consumers. This is a primary driver for the increased demand for sports nutrition products, as individuals seek to optimise their performance, recovery, and overall wellbeing. As more people engage in regular exercise, join fitness clubs, and participate in organised sports, the need for nutritional products that support performance and r...

Euromonitor International's Sports Nutrition in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Sports Nutrition in Serbia
Euromonitor International
September 2025
List Of Contents And Tables
SPORTS NUTRITION IN SERBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition enjoys strong sales thanks to rising consumer interest in fitness and active lifestyles
Proteini si remains the number one sports nutrition brand in Serbia, thanks to strong image and wide availability
Physical stores benefit from offering advice to new consumers of sports nutrition, while e-commerce grows in significance
PROSPECTS AND OPPORTUNITIES
Healthy growth ahead for the popular category of sports nutrition
“Clean label” and plant-based trends will increasingly influence sports nutrition
Social media will continue to play an important role in sales of sports nutrition over the forecast period
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2020-2025
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN SERBIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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