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Sports Nutrition in Malaysia

Publisher Euromonitor International
Published Oct 08, 2025
Length 24 Pages
SKU # EP20476131

Description

Value sales of sports nutrition are rising strongly in 2025, recording double-digit growth as more Malaysians pursue active and healthy lifestyles. Beyond sports performance, many consumers are also using these products for slimming and meal replacement purposes. Convenience is becoming a key driver, with on-the-go packaging formats making products easier to integrate into busy daily routines. These take the form of products such as energy gels, sports protein bars and electrolyte drinks, with k...

Euromonitor International's Sports Nutrition in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Sports Nutrition in Malaysia
Euromonitor International
October 2025
List Of Contents And Tables
SPORTS NUTRITION IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong demand supports double-digit growth for sports nutrition in Malaysia
Herbalife retains lead while LAC Global rises fastest
Health and personal care stores as leading channel while pharmacies gains share
PROSPECTS AND OPPORTUNITIES
Segmentation and lifestyle positioning will drive growth
Plant-based protein and on-the-go formats set to expand further
Supplement players entering sports nutrition, while distribution shifts further online
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2020-2025
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN MALAYSIA
EXECUTIVE SUMMARY
Consumer health in 2025: the big picture
2025 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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