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Sports Nutrition in Japan

Publisher Euromonitor International
Published Sep 22, 2025
Length 23 Pages
SKU # EP20439455

Description

Retail value sales of sports nutrition are set to rise in current terms in Japan in 2025. During the year, sports protein products has continued to drive growth, supported by regulatory changes and shifting consumer values. In March, the Consumer Affairs Agency revised food labelling standards, raising the reference intake for protein. This move reinforced the importance of protein in daily nutrition and led to protein powder being added to the Consumer Price Index, signalling its integration in...

Euromonitor International's Sports Nutrition in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Sports Nutrition in Japan
Euromonitor International
September 2025
List Of Contents And Tables
SPORTS NUTRITION IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports protein market soars as RTD benefits from raised standards and habit formation, while powder sees polarisation due to premium offerings and expanding private labels
Beauty-enhancing ingredients and gluten-free proteins, alongside nutritional proteins for juniors, gain traction in the market
Sports non-protein market expands steadily with renewed focus on amino acids and BCAAs, as increased demand is driven by the recognised benefits of combined protein for performance and recovery
PROSPECTS AND OPPORTUNITIES
Sports nutrition expands with health trends and habit formation
Beauty and hydration boost sports protein RTD market as convenience store brands dive in
Collagen protein gains popularity in Japan for skin and muscle benefits following US trend
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2020-2025
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN JAPAN
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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