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Sports Nutrition in Estonia

Publisher Euromonitor International
Published Sep 23, 2025
Length 21 Pages
SKU # EP20439354

Description

Growth of sports nutrition in 2025 was supported by high sports participation and gym attendance, and protein moved further into mainstream “everyday wellness” baskets. Consumers traded up to formats that combine taste with efficacy - most notably larger tubs of protein and multipacks of bars - while remaining price-sensitive. Retailers and international brands widened assortments and improved on-shelf availability, and promotions were used more selectively to protect margins. E-commerce and cli...

Euromonitor International's Sports Nutrition in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Sports Nutrition in Estonia
Euromonitor International
September 2025
List Of Contents And Tables
SPORTS NUTRITION IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Retailers and international brands widen assortments and improve on-shelf availability, driving growth in 2025
Optimum Nutrition Inc benefits from widespread availability, innovation and promotional activity
E-commerce gains ground, offering choice and convenience
PROSPECTS AND OPPORTUNITIES
Category mainstreaming and innovation support further growth
Sports nutrition becoming a technology-enabled FMCG
Brands that combine compliance, credible quality assurance and packaging progress set to succeed
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2020-2025
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN ESTONIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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