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Sports Nutrition in China

Publisher Euromonitor International
Published Sep 19, 2025
Length 21 Pages
SKU # EP20423577

Description

Value sales of sports nutrition in China are rising strongly in 2025, driven by sports non-protein products. This subcategory is expanding at a double-digit rate, fuelled by the increasing number of outdoor sporting events across the country. Such events have significantly raised consumer awareness and familiarity with products like electrolyte tablets, energy gels and hydration supplements. Alongside these event-driven trends, established non-protein supplements like L-carnitine and BCAAs are a...

Euromonitor International's Sports Nutrition in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Sports Nutrition in China
Euromonitor International
September 2025
List Of Contents And Tables
SPORTS NUTRITION IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports non-protein products drives overall growth in 2025
Beijing Competitor SportsTechnology leads while MuscleTech continues to struggle
Retail e-commerce maintains dominance as other sales channels struggle to achieve strong growth momentum.
PROSPECTS AND OPPORTUNITIES
Growing number of fitness enthusiasts set to drive growth in forecast period
Compact and portable packaging as key consumer demand driver
Domestically produced protein ingredients hold potential for progress in protein powder
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2020-2025
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN CHINA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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