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Sports Nutrition in Australia

Publisher Euromonitor International
Published Sep 18, 2025
Length 29 Pages
SKU # EP20423737

Description

Sales of sports nutrition have seen strong growth in current value terms in 2025. With physical activity deeply embedded in the lifestyles of many Australians, protein remains a cornerstone for muscle repair and development. However, its appeal now extends beyond fitness circles, as more individuals turn to high-protein diets for overall health, satiety and weight management. Meeting daily protein needs through whole foods alone can be costly and impractical, prompting a surge in demand for conv...

Euromonitor International's Sports Nutrition in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Sports Nutrition in Australia
Euromonitor International
September 2025
List Of Contents And Tables
SPORTS NUTRITION IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Australia’s sports nutrition market continues to thrive
Vitaco Health strengthens its leadership through new innovations
Sports nutrition sees strong sales through retail e-commerce
PROSPECTS AND OPPORTUNITIES
Sports nutrition to continue evolving to meet a variety of needs and lifestyles
Rollout of same-day delivery could drive further push towards e-commerce
Local manufacturers target GLP-1 users through targeted nutrition innovation
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2020-2025
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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