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Sports Drinks in the United Kingdom

Publisher Euromonitor International
Published Nov 28, 2025
Length 34 Pages
SKU # EP20638931

Description

Despite cost-of-living pressures demand for sports drinks has continued to grow in 2025. A growing focus on health and fitness and the need for effective hydration has fuelled demand, while new product development and innovation has added interest to the category. Key players have also effectively partnered with successful sports personalities to attract consumers.

Euromonitor International's Sports Drinks in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Sports Drinks in the United Kingdom
Euromonitor International
November 2025
List Of Contents And Tables
SPORTS DRINKS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 PERFORMANCE
Sports drinks sees growing demand as consumers look for effective hydration
INDUSTRY PERFORMANCE
Sports drinks still full of potential as sales grow in 2025
Functionality and high-profile collaborations influence market demand
WHAT’S NEXT?
Sustained expansion set to be driven by health concerns and innovation
Digital and technological advancements are shaping the future of sports drinks
Manufacturers face tightening regulations on sugar content and marketing practices
COMPETITIVE LANDSCAPE
Lucozade dominates but Powerade making big strides
Private label and smaller players providing stiff competition as Prime falls out of favour
CHANNELS
Hypermarkets lead sales, while convenience stores drive growth
On-trade sales rise as interest and awareness grows
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 2 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Sales of soft drinks rise in 2025 with the focus on health and affordability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Ongoing price pressures push players to innovate to maintain demand
Health, wellness and sustainability prominent drivers of new product development
Guilt-free indulgence a key trend in 2025
WHAT’S NEXT?
New product development and innovation likely to remain key growth drivers
Players set to lean on digital technology in a rapidly evolving market
New and forthcoming regulation set to impact company strategies within soft drinks
COMPETITIVE LANDSCAPE
Coca-Cola retains a strong lead in soft drinks thanks to its broad brand portfolio
Monster Energy thriving while smaller players gain prominence in niche areas of the market
CHANNELS
Affordability remains a key issue as supermarkets and hypermarkets dominate sales
Foodservice playing a key role in driving retail growth and innovation
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in the United Kingdom
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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