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Sports Drinks in Turkey

Publisher Euromonitor International
Published Dec 03, 2025
Length 27 Pages
SKU # EP20638904

Description

Sports drinks recorded modest volume growth in Turkey in 2025, driven by an increase in fitness participation and strong demand from younger, active consumers. However, economic pressures and competition from energy drinks limited overall performance. Regular sports drinks led growth, with on-trade channels, particularly gyms and sports centres, presenting new opportunities for targeted distribution. The steady expansion of the sports drink is supported by health and fitness trends, with manufac...

Euromonitor International's Sports Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Sports Drinks in Turkey
Euromonitor International
December 2025
List Of Contents And Tables
SPORTS DRINKS IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Fitness trends in Turkey fuel volume growth for sports drinks in 2025
INDUSTRY PERFORMANCE
Growth for sports drinks is supported by fitness trends but limited by economic pressures
Health trends drive interest in sports drinks, with rising opportunities in on-trade channels
WHAT’S NEXT?
Steady growth for sports drinks expected as the health and fitness trends expand
Manufacturers are expected to offer value-added products to drive sales
Retail e-commerce is set to gain traction through offering convenience
COMPETITIVE LANDSCAPE
Coca-Cola Içecek AS maintains its leadership in sports drinks despite share pressures
Emerging local brands gain traction in sports drinks in Turkey in 2025
CHANNELS
Supermarkets prominence supports its leading position in sports drinks distribution
Growth for retail e-commerce highlights its expanding appeal to value-driven consumers
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 2 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN TURKEY
EXECUTIVE SUMMARY
Health, innovation and the rise of private label shapes the performance of soft drinks in Turkey
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Bottled water and RTD beverages drive off-trade volume growth for soft drinks in Turkey
Rising demand for healthier, functional options shapes soft drinks in 2025
Some consumers migrate away from multinational players, boosting the performance of local brands
WHAT’S NEXT?
Healthy, innovative and premium options are set to support growth over the forecast period
The rise of health-conscious lifestyles is set to shape product innovation in soft drinks
International brands should regain strength as boycotts start to decline
COMPETITIVE LANDSCAPE
Coca-Cola Içecek faces challenges yet retains its leadership in 2025
Beypazari and local players lead volume growth in soft drinks in Turkey
CHANNELS
Supermarkets strengthen its lead as a key soft drinks distribution channel in 2025
Retail e-commerce emerges as the fastest-growing distribution channel in 2025
Off-trade leads soft drinks sales while on-trade gains momentum
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Turkey
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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