Sports Drinks in Malaysia
Description
Sports drinks in Malaysia saw a decline in off-trade volume sales in 2025, due to rising prices and some consumers switching to affordable alternatives like bottled water. However, reduced sugar sports drinks saw low growth, driven by health-conscious consumers. A rebound to growth is expected from 2027, driven by stabilising prices and growing health awareness. Sustainability will become more of a priority, with Fraser & Neave Holdings Bhd likely to lead the way. Etika Beverages Sdn Bhd could p...
Euromonitor International's Sports Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
28 Pages
- Sports Drinks in Malaysia
- Euromonitor International
- November 2025
- List Of Contents And Tables
- SPORTS DRINKS IN MALAYSIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rising prices lead to greater consumer caution and volume decline
- INDUSTRY PERFORMANCE
- Rising prices and the resultant switch to other soft drinks prevents volume growth
- The growth of reduced sugar sports drinks cannot prevent overall decline
- WHAT’S NEXT?
- Rising health awareness and price stabilisation expected to drive a return to growth
- Companies will respond to increasing consumer demand for sustainable options
- Potential competition for Fraser & Neave in reduced sugar sports drinks
- COMPETITIVE LANDSCAPE
- Catering to everyday hydration allows Fraser & Neave to maintain its dominance
- Etika Beverages sees a better volume performance
- CHANNELS
- Small local grocers and hypermarkets remain stable in the leading positions
- Slower off-trade volume declines for convenience retailers and vending
- CATEGORY DATA
- Table 1 Off-trade Sales of Sports Drinks: Volume 2020-2025
- Table 2 Off-trade Sales of Sports Drinks: Value 2020-2025
- Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
- Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
- Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
- Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
- Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
- Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
- Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
- Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
- Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOFT DRINKS IN MALAYSIA
- EXECUTIVE SUMMARY
- Navigating rising costs and the health trend in soft drinks
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Inflation and sugar tax limit the growth of soft drinks in 2025
- On-trade growth as consumers indulge and tourist arrivals rise
- Soft drinks sees innovation drive youth engagement amidst off-trade slowdown
- WHAT’S NEXT?
- Government aid and health trend expected to drive stable growth in soft drinks
- Sugar tax pressures to reshape soft drinks, with focus on reformulation
- Tourists will prioritise safety, driving demand for bottled water and coconut water
- COMPETITIVE LANDSCAPE
- F&N maintains its lead in soft drinks, leveraging diverse portfolio against rising costs
- Local sourcing, broad distribution, and engaging campaigns propel dynamism for Kara Marketing
- CHANNELS
- Small local grocers maintains its lead amidst intensifying channel competition
- Convenience stores, forecourt retailers, and supermarkets see distribution growth
- On-trade surges with convenience and tourism, outpacing minimal off-trade growth
- MARKET DATA
- Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
- Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
- Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
- APPENDIX
- Fountain sales in Malaysia
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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