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Sports Drinks in Indonesia

Publisher Euromonitor International
Published Nov 28, 2025
Length 28 Pages
SKU # EP20676875

Description

Sports drinks in Indonesia experienced slow off-trade volume growth in 2025, impacted by weakened purchasing power, high prices, and growing health awareness regarding sugar content. Low market penetration persisted due to limited brands and consumer misconceptions about benefits. Pocari Sweat dominated in 2025 through comprehensive penetration and events, while Isoplus showed dynamic growth via tactical pricing. Convenience stores led distribution, with e-commerce recording dynamic gains throug...

Euromonitor International's Sports Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Sports Drinks in Indonesia
Euromonitor International
December 2025
List Of Contents And Tables
SPORTS DRINKS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Performance, challenges, and future growth strategies
INDUSTRY PERFORMANCE
Slower growth amidst economic pressures and health awareness
Low penetration of sports drinks in Indonesia due to brand scarcity and consumer misconceptions
WHAT’S NEXT?
High prices and fierce competition to stifle stronger growth potential for sports drinks
Healthier formulations and smart packaging can help drive future adoption
Events and healthy lifestyle promotion in Indonesia
COMPETITIVE LANDSCAPE
Strategic penetration and experiential marketing secure Pocari Sweat's dominance
Tactical pricing and engagement propel volume growth of Isoplus in 2025
CHANNELS
Broad offerings and targeted promotions solidify leadership of convenience stores
Imported products and bulk deals strengthen e-commerce's position
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 2 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN INDONESIA
EXECUTIVE SUMMARY
Resilience and reformulation: Soft drinks navigate stagnation towards future growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Price hikes and promotions shape performance of soft drinks in Indonesia
Health and wellness soft drinks expand into Indonesia's local grocers
Hygiene, convenience, and at-home consumption drive bulk bottled water growth
Mixed flavour combinations drive soft drink innovation
WHAT’S NEXT?
Future growth to be driven by economic recovery and strategic innovation
E-commerce's dynamic role in accessing niche markets
Impending sugar tax likely to lead to price hikes and reformulation
COMPETITIVE LANDSCAPE
Danone’s unwavering leadership through brand strength and strategic reach
Competitive pricing, widespread distribution, and market shifts propel Nipis Madu's growth
CHANNELS
Consumers favour small local grocers for accessibility
E-commerce is the dynamic force reshaping retail of soft drinks in Indonesia
Foodservice vs retail split
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Indonesia
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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