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Snacks in Tanzania

Publisher Euromonitor International
Published Jul 30, 2025
Length 40 Pages
SKU # EP20287573

Description

In 2025, savoury snacks in Tanzania experienced an increase in value sales, navigating complex economic currents and evolving consumer behaviours. Inflation exerted a notable negative impact across all snack categories, with escalating prices stemming from increased raw material costs, currency fluctuations leading to a weaker Tanzanian shilling against major global currencies, and higher importation, transportation, and fuel expenses.

Euromonitor International's Snacks in Tanzania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

40 Pages
Snacks in Tanzania
Euromonitor International
July 2025
List Of Contents And Tables
SNACKS IN TANZANIA
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2020-2025
Table 2 Sales of Snacks by Category: Value 2020-2025
Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
Table 7 Distribution of Snacks by Format: % Value 2020-2025
Table 8 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 9 Forecast Sales of Snacks by Category: Value 2025-2030
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
Summary 1 Research Sources
CONFECTIONERY
Key Data Findings
2025 Developments
Price pressures test consumer resilience amid volume growth
Local producers leverage affordability and variety to gain share
Supermarkets deepen dominance as informal trade remains vital
Prospects and Opportunities
Product innovation and value pricing will shape future consumption
Brand localisation and responsible sourcing will become more important
Urbanisation and digital tools will broaden retail access
Category Data
Table 12 Sales of Confectionery by Category: Volume 2020-2025
Table 13 Sales of Confectionery by Category: Value 2020-2025
Table 14 Sales of Confectionery by Category: % Volume Growth 2020-2025
Table 15 Sales of Confectionery by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Confectionery: % Value 2021-2025
Table 17 LBN Brand Shares of Confectionery: % Value 2022-2025
Table 18 Forecast Sales of Confectionery by Category: Volume 2025-2030
Table 19 Forecast Sales of Confectionery by Category: Value 2025-2030
Table 20 Forecast Sales of Confectionery by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS
Locally produced biscuits gain ground amid pricing pressures
Azam Biscuits strengthens leadership through affordability and integration
Supermarkets lead biscuit sales as e-commerce gains traction
Affordability, innovation and flavour variety to support steady growth
E-commerce, mobile money and rural expansion reshape distribution
Health-focused and sustainable offerings gain consumer interest
Table 22 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 23 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 24 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 25 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
Table 27 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
Table 28 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
Table 29 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
Table 30 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM
The growing appeal of accessible indulgence in ice cream
Azam’s strategic dominance in the competitive landscape
Evolving distribution networks and the nascent role of e-commerce
Demographic changes, climate factors and evolving consumer preferences to boost ice cream consumption
Advancements in cold chain and distribution infrastructure
Legislative shifts influencing local production and market formalisation
Table 32 Sales of Ice Cream by Category: Volume 2020-2025
Table 33 Sales of Ice Cream by Category: Value 2020-2025
Table 34 Sales of Ice Cream by Category: % Volume Growth 2020-2025
Table 35 Sales of Ice Cream by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Ice Cream: % Value 2021-2025
Table 37 LBN Brand Shares of Ice Cream: % Value 2022-2025
Table 38 Forecast Sales of Ice Cream by Category: Volume 2025-2030
Table 39 Forecast Sales of Ice Cream by Category: Value 2025-2030
Table 40 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS
Innovation and evolving consumer preferences driving market dynamics
Competitive strategies and the rise of local players
The evolving landscape of savoury snack distribution
Demographic changes and evolving consumer lifestyles to influence demand for savoury snacks
Digital engagement and marketing innovations shaping consumer reach
Health and wellness and sustainable sourcing driving product evolution
Table 42 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 43 Sales of Savoury Snacks by Category: Value 2020-2025
Table 44 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 45 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 47 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 48 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 49 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 50 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 51 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030

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