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Snacks in Taiwan

Publisher Euromonitor International
Published Jul 25, 2025
Length 74 Pages
SKU # EP20287589

Description

In 2025, snacks in Taiwan continues to experience positive overall growth in terms of value sales, despite signs of saturation across many mature segments. Several categories, however, have emerged as prominent performers, driven by evolving consumer preferences and broader lifestyle trends. Chocolate confectionery is seeing a notable increase in sales value, largely due to global cocoa price surges pushing retail prices higher. Within the category, tablets is recording the fastest growth. This...

Euromonitor International's Snacks in Taiwan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

74 Pages
Snacks in Taiwan
Euromonitor International
July 2025
List Of Contents And Tables
SNACKS IN TAIWAN
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2020-2025
Table 2 Sales of Snacks by Category: Value 2020-2025
Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Snacks by Format: % Value 2020-2025
Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cocoa price surge drives value growth in 2025
Global giants lead, local brands adapt
Sales driven by convenience stores and supermarkets
PROSPECTS AND OPPORTUNITIES
Chocolate confectionery faces continued growth for forecast period
Functional chocolate emerges as accelerating trend
TFDA sets new cadmium limits for chocolate to strengthen food safety
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
GUM IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Gum shows minimal expansion in 2025
Highly consolidated landscape led by Airwaves and Extra
Convenience stores remains dominant channel
PROSPECTS AND OPPORTUNITIES
Growth potential remains limited
Innovation and cross-industry collaboration will lead the way
Play Gum continues to leverage IP collaborations to strengthen position
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2020-2025
Table 26 Sales of Gum by Category: Value 2020-2025
Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
Table 28 Sales of Gum by Category: % Value Growth 2020-2025
Table 29 Sales of Gum by Flavour: Rankings 2020-2025
Table 30 NBO Company Shares of Gum: % Value 2021-2025
Table 31 LBN Brand Shares of Gum: % Value 2022-2025
Table 32 Distribution of Gum by Format: % Value 2020-2025
Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
Table 34 Forecast Sales of Gum by Category: Value 2025-2030
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SUGAR CONFECTIONERY IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Medicated confectionery leads value and volume growth in 2025
Polarised competition defines market
Convenience stores remains core channel
PROSPECTS AND OPPORTUNITIES
Medicated confectionery set for robust growth
Morinaga revitalises its brand through cross-industry collaborations
Gummies go premium: the rise of luxury candy in Taiwan
Summary 3 Other Sugar Confectionery by Product Type: 2025
CATEGORY DATA
Table 85 Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 86 Sales of Sugar Confectionery by Category: Value 2020-2025
Table 87 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 88 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Table 89 Sales of Chewy Candies by Type: % Value 2020-2025
Table 90 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
Table 91 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
Table 92 Distribution of Sugar Confectionery by Format: % Value 2020-2025
Table 93 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
Table 94 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
Table 95 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
Table 96 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
2025 sees value-driven growth amid flat volume growth
Major players lead competitive landscape
Product traits shape retail distribution
PROSPECTS AND OPPORTUNITIES
Rising demand for natural and additive-free biscuits
Snack bars poised for strong and sustained growth
Rich texture emerges as key trend in innovation
CATEGORY DATA
Table 37 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 38 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 39 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 40 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
Table 42 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
Table 43 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
Table 44 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
Table 45 NBO Company Shares of Snack Bars: % Value 2021-2025
Table 46 LBN Brand Shares of Snack Bars: % Value 2022-2025
Table 47 NBO Company Shares of Fruit Snacks: % Value 2021-2025
Table 48 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
Table 49 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
Table 50 Distribution of Sweet Biscuits by Format: % Value 2020-2025
Table 51 Distribution of Snack Bars by Format: % Value 2020-2025
Table 52 Distribution of Fruit Snacks by Format: % Value 2020-2025
Table 53 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
Table 54 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
Table 55 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
Table 56 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ice cream remains resilient, with sales driven by rising temperatures, product innovation and retail promotions
Lucky Royal set to debut on emerging stock board
Convenience stores and supermarkets lead ice cream sales in Taiwan
PROSPECTS AND OPPORTUNITIES
Imported ice cream fuels expansion
Co-branding as key to ice cream innovation and growth
Häagen-Dazs positioned for continued growth in Taiwan
CATEGORY DATA
Table 57 Sales of Ice Cream by Category: Volume 2020-2025
Table 58 Sales of Ice Cream by Category: Value 2020-2025
Table 59 Sales of Ice Cream by Category: % Volume Growth 2020-2025
Table 60 Sales of Ice Cream by Category: % Value Growth 2020-2025
Table 61 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
Table 62 Sales of Impulse Ice Cream by Format: % Value 2020-2025
Table 63 NBO Company Shares of Ice Cream: % Value 2021-2025
Table 64 LBN Brand Shares of Ice Cream: % Value 2022-2025
Table 65 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
Table 66 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
Table 67 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
Table 68 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
Table 69 Distribution of Ice Cream by Format: % Value 2020-2025
Table 70 Forecast Sales of Ice Cream by Category: Volume 2025-2030
Table 71 Forecast Sales of Ice Cream by Category: Value 2025-2030
Table 72 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
Table 73 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Savoury snacks expands in 2025, led by healthier products
PepsiCo’s growth in Taiwan driven by innovation and strategic partnerships
Convenience stores and supermarkets retain leading position
PROSPECTS AND OPPORTUNITIES
Product innovation to drive momentum during forecast period
Vegetable, pulse and bread chips expected to rise
Consumers and players shift toward healthy and additive-free choices
Summary 2 Other Savoury Snacks by Product Type: 2025
CATEGORY DATA
Table 74 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 75 Sales of Savoury Snacks by Category: Value 2020-2025
Table 76 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 77 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 79 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 80 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 81 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 82 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 83 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 84 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030

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