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Snacks in South Africa

Publisher Euromonitor International
Published Sep 01, 2025
Length 71 Pages
SKU # EP20387071

Description

Snacks in South Africa is projected to see fast retail current value growth in 2025, primarily driven by price inflation, rather than retail volume sales expansion. Many categories are under pressure, with reduced or limited consumer uptake and the downsizing of pack sizes hampering retail volume sales. Price remains a critical factor in purchasing decisions, reflecting heightened consumer sensitivity amid economic constraints. Despite this, manufacturers of leading national brands continue to i...

Euromonitor International's Snacks in South Africa report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

71 Pages
Snacks in South Africa
Euromonitor International
September 2025
List Of Contents And Tables
SNACKS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2020-2025
Table 2 Sales of Snacks by Category: Value 2020-2025
Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Snacks by Format: % Value 2020-2025
Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Muted performance for chocolate confectionery
Private label gains from rapid innovation and portfolio expansions
Supermarkets leverage large assortments and promotions to win over consumers
PROSPECTS AND OPPORTUNITIES
Players to adapt to protect demand
Innovation to align with global trends but also see a local twist
Proposed regulation changes may disrupt the category
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
GUM IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Chewing gum shows dynamism through new flavours and health-orientated options
Mondelez invests to remain the dominant gum player
Hypermarkets gains but supermarkets reigns
PROSPECTS AND OPPORTUNITIES
Retail value growth opportunities despite falling retail volume sales
Innovation to concentrate on chewing gum
Gum at risk from food labelling regulations
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2020-2025
Table 26 Sales of Gum by Category: Value 2020-2025
Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
Table 28 Sales of Gum by Category: % Value Growth 2020-2025
Table 29 Sales of Gum by Flavour: Rankings 2020-2025
Table 30 NBO Company Shares of Gum: % Value 2021-2025
Table 31 LBN Brand Shares of Gum: % Value 2022-2025
Table 32 Distribution of Gum by Format: % Value 2020-2025
Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
Table 34 Forecast Sales of Gum by Category: Value 2025-2030
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SUGAR CONFECTIONERY IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smaller pack sizes and rising prices hinder retail volume sales development
Tiger Consumer Brands leads an increasingly competitive landscape
Supermarkets continues to gain momentum in sugar confectionery
PROSPECTS AND OPPORTUNITIES
Novelties that align with lifestyles and affordability to gain traction
Innovation and reformulation to meet the dynamics of a changing landscape
Players await food labelling announcements
Summary 2 Other Sugar Confectionery by Product Type: 2025
CATEGORY DATA
Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value for money positioning helps filled biscuits drive retail volume and value growth in 2025
National Brands leverages brand heritage, innovation and a wide offer to stay ahead of the field
Supermarkets fit well with local consumers’ shopping needs and preferences
PROSPECTS AND OPPORTUNITIES
Opportunities and challenges to shape category evolution
Strong innovation to update players’ portfolios in line with key trends
Food labelling changes to impact manufacturers and consumers
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bulk dairy ice cream adds dynamism to the category performance
Price competition intensifies in ice cream
Infrastructure investments boost the distribution of ice cream in underserved areas
PROSPECTS AND OPPORTUNITIES
Robust development expected for ice cream in South Africa
Indulgence to gain momentum in the forecast period
Ice cream is in the line of fire of prospective new food labelling regulations
CATEGORY DATA
Table 69 Sales of Ice Cream by Category: Volume 2020-2025
Table 70 Sales of Ice Cream by Category: Value 2020-2025
Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Salty snacks continue to meet the needs and preferences of local consumers
The pressure increases on the leading player
Supermarkets consolidates dominance with choice and price promotion advantages
PROSPECTS AND OPPORTUNITIES
Resilient demand for affordable, convenient and filling savoury snacks
Dual approach to innovation but rising production costs loom
Savoury snacks under the microscope of new food labelling regulations
CATEGORY DATA
Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030

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