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Snacks in Singapore

Publisher Euromonitor International
Published Jul 17, 2025
Length 71 Pages
SKU # EP20215155

Description

In 2025, snacks in Singapore is expected to experience modest retail current value growth, primarily driven by cautious consumer sentiment and several regulatory changes. The increase in the Goods and Services Tax (GST) rate from SGD8 to SGD9 in January 2024 has had a lingering impact on the price of dining out, leading some consumers to cut back on their discretionary spending. The rising prices of essential goods have also constrained consumers’ spending power, contributing to a more frugal ap...

Euromonitor International's Snacks in Singapore report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

71 Pages
Snacks in Singapore
Euromonitor International
July 2025
List Of Contents And Tables
SNACKS IN SINGAPORE
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2020-2025
Table 2 Sales of Snacks by Category: Value 2020-2025
Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Snacks by Format: % Value 2020-2025
Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
A solid retail value increase in 2025, with soaring cocoa prices contributing to growth
Ferrero SpA continues to lead chocolate confectionery with its diverse portfolio
Supermarkets remains the key distribution channel for chocolate confectionery thanks to a wide product range
PROSPECTS AND OPPORTUNITIES
Opposing factors set to impact value and volume sales of chocolate confectionery over the forecast period
Brands will harness virality of social media platforms and targeted collaborations to drive interest
Elevated cocoa prices likely to trigger sustainable innovations and product development
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
SUGAR CONFECTIONERY IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Gummies and jellies sees the fastest retail value growth in 2025 due to product innovation
Mars Foods Inc remains the leader in sugar confectionery, largely due to the continued success of its flagship brand Eclipse
Supermarkets is the key retail channel for sugar confectionery in 2025 due to one-stop shopping
PROSPECTS AND OPPORTUNITIES
Wellness trend likely to drive visibility of natural ingredients and premium offerings
Viral nature of peelable and 4D gummies/jellies will continue to appeal to younger consumers
Singapore’s declining birth rate may weigh on certain sugar confectionery categories over the forecast period
Summary 2 Other Sugar Confectionery by Product Type: 2025
CATEGORY DATA
Table 25 Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 26 Sales of Sugar Confectionery by Category: Value 2020-2025
Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Table 29 Sales of Chewy Candies by Type: % Value 2020-2025
Table 30 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
Table 32 Distribution of Sugar Confectionery by Format: % Value 2020-2025
Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Moderate growth for sweet biscuits, snack bars, and fruit snacks, contributed in part by the widening variety of brands
Kraft Foods remains the leading company in 2025 due to its strength in sweet biscuits
Supermarkets dominates overall retail sales but retail e-commerce sees dynamism
PROSPECTS AND OPPORTUNITIES
Premiumisation and flavour innovation to drive the evolution of sweet biscuits
Digital engagement and private label innovations set to continue in convenience stores
Unpackaged sweet biscuits may grow in prominence, targeting similar consumption occasions
CATEGORY DATA
Table 37 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 38 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 39 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 40 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
Table 42 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
Table 43 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
Table 44 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
Table 45 NBO Company Shares of Snack Bars: % Value 2021-2025
Table 46 LBN Brand Shares of Snack Bars: % Value 2022-2025
Table 47 NBO Company Shares of Fruit Snacks: % Value 2021-2025
Table 48 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
Table 49 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
Table 50 Distribution of Sweet Biscuits by Format: % Value 2020-2025
Table 51 Distribution of Snack Bars by Format: % Value 2020-2025
Table 52 Distribution of Fruit Snacks by Format: % Value 2020-2025
Table 53 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
Table 54 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
Table 55 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
Table 56 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ice cream experiences modest retail value growth in 2025, with a focus on premium innovation
Unilever leads ice cream in 2025, with aggressive innovation and a multi-brand strategy
Supermarkets is the key channel for take-home ice cream, while convenience stores drives sales of impulse ice cream
PROSPECTS AND OPPORTUNITIES
Prevalence of ice cream parlours may threaten the growth of premium packaged ice cream in Singapore
Innovations likely to be seen in terms of sustainability and functional ingredients in ice cream in Singapore
Health-conscious indulgence offers growth potential for ice cream in Singapore
CATEGORY DATA
Table 57 Sales of Ice Cream by Category: Volume 2020-2025
Table 58 Sales of Ice Cream by Category: Value 2020-2025
Table 59 Sales of Ice Cream by Category: % Volume Growth 2020-2025
Table 60 Sales of Ice Cream by Category: % Value Growth 2020-2025
Table 61 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
Table 62 Sales of Impulse Ice Cream by Format: % Value 2020-2025
Table 63 NBO Company Shares of Ice Cream: % Value 2021-2025
Table 64 LBN Brand Shares of Ice Cream: % Value 2022-2025
Table 65 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
Table 66 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
Table 67 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
Table 68 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
Table 69 Distribution of Ice Cream by Format: % Value 2020-2025
Table 70 Forecast Sales of Ice Cream by Category: Volume 2025-2030
Table 71 Forecast Sales of Ice Cream by Category: Value 2025-2030
Table 72 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
Table 73 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Moderate growth in savoury snacks in Singapore in 2025 amid shifting consumer priorities and innovation in health-oriented offerings
Kraft Foods and Seng Hua Hng Foodstuffs lead savoury snacks in Singapore in 2025 due to consumer recognition and trust
Supermarkets remains the leading distribution channel in 2025, while retail e-commerce gains traction
PROSPECTS AND OPPORTUNITIES
Private label savoury snacks set to gain momentum in Singapore, driven by innovation
Global and local savoury snacks brands leverage innovation and digital engagement to capture the youth segment
Dual-track innovation defines the future of savoury snacks in Singapore, with health-driven and indulgent offerings
Summary 3 Other Savoury Snacks by Product Type: 2025
CATEGORY DATA
Table 74 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 75 Sales of Savoury Snacks by Category: Value 2020-2025
Table 76 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 77 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 79 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 80 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 81 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 82 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 83 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 84 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030

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