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Snacks in Kenya

Publisher Euromonitor International
Published Jul 30, 2025
Length 54 Pages
SKU # EP20287576

Description

Overall, it is expected to be a positive picture for snacks in Kenya in 2025, with both healthy current value and volume growth, partly supported by continuing population growth.

Euromonitor International's Snacks in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

54 Pages
Snacks in Kenya
Euromonitor International
July 2025
List Of Contents And Tables
SNACKS IN KENYA
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2020-2025
Table 2 Sales of Snacks by Category: Value 2020-2025
Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Snacks by Format: % Value 2020-2025
Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tablets register higher value growth, due to their better value for money
Cadbury holds on to commanding lead
Supermarkets lead, but small local grocer key for low-cost purchases
PROSPECTS AND OPPORTUNITIES
Continuing growth, though price rises have an impact
Digital space plays an increasing role
Sustainability a growing concern
CATEGORY DATA
Table 85 Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 86 Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 87 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 88 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Table 89 Sales of Chocolate Tablets by Type: % Value 2020-2025
Table 90 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
Table 91 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
Table 92 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
Table 93 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
Table 94 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
Table 95 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
Table 96 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
GUM IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Chewing gum consumed with khat supports value sales
Mars continues to dominate
Small local grocers dominate distribution
PROSPECTS AND OPPORTUNITIES
Steady, but limited growth over forecast period
Digital space plays increasing role
Sustainability concerns remain low on the agenda
CATEGORY DATA
Table 13 Sales of Gum by Category: Volume 2020-2025
Table 14 Sales of Gum by Category: Value 2020-2025
Table 15 Sales of Gum by Category: % Volume Growth 2020-2025
Table 16 Sales of Gum by Category: % Value Growth 2020-2025
Table 17 Sales of Gum by Flavour: Rankings 2020-2025
Table 18 NBO Company Shares of Gum: % Value 2021-2025
Table 19 LBN Brand Shares of Gum: % Value 2022-2025
Table 20 Distribution of Gum by Format: % Value 2020-2025
Table 21 Forecast Sales of Gum by Category: Volume 2025-2030
Table 22 Forecast Sales of Gum by Category: Value 2025-2030
Table 23 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SUGAR CONFECTIONERY IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy volume growth sustained by affordability
Local players continue to lead
Small local grocers continue to dominate
PROSPECTS AND OPPORTUNITIES
Continuing healthy growth, due to affordability
Digital space slowly gains relevance
Sustainability and healthier positioning still low on the agenda
CATEGORY DATA
Table 25 Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 26 Sales of Sugar Confectionery by Category: Value 2020-2025
Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Table 29 Sales of Chewy Candies by Type: % Value 2020-2025
Table 30 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
Table 32 Distribution of Sugar Confectionery by Format: % Value 2020-2025
Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Plain biscuits drive growth, due to their affordability
Local player Manji holds on to top spot
Supermarkets lead distribution of sweet biscuits
PROSPECTS AND OPPORTUNITIES
Affordability continues to drive sales
Digital space has increasing influence
Better-for-you and sustainability slowly gain traction
CATEGORY DATA
Table 37 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 38 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 39 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 40 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
Table 42 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
Table 43 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
Table 44 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
Table 45 NBO Company Shares of Snack Bars: % Value 2021-2025
Table 46 LBN Brand Shares of Snack Bars: % Value 2022-2025
Table 47 NBO Company Shares of Fruit Snacks: % Value 2021-2025
Table 48 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
Table 49 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
Table 50 Distribution of Sweet Biscuits by Format: % Value 2020-2025
Table 51 Distribution of Snack Bars by Format: % Value 2020-2025
Table 52 Distribution of Fruit Snacks by Format: % Value 2020-2025
Table 53 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
Table 54 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
Table 55 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
Table 56 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy current value and volume growth in 2025
Dairyland continues to have commanding lead
Supermarkets dominate distribution
PROSPECTS AND OPPORTUNITIES
Healthy outlook over forecast period
Digital space gains influence
Plant-based offerings, as well as sustainability, still low on agenda
CATEGORY DATA
Table 57 Sales of Ice Cream by Category: Volume 2020-2025
Table 58 Sales of Ice Cream by Category: Value 2020-2025
Table 59 Sales of Ice Cream by Category: % Volume Growth 2020-2025
Table 60 Sales of Ice Cream by Category: % Value Growth 2020-2025
Table 61 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
Table 62 Sales of Impulse Ice Cream by Format: % Value 2020-2025
Table 63 NBO Company Shares of Ice Cream: % Value 2021-2025
Table 64 LBN Brand Shares of Ice Cream: % Value 2022-2025
Table 65 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
Table 66 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
Table 67 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
Table 68 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
Table 69 Distribution of Ice Cream by Format: % Value 2020-2025
Table 70 Forecast Sales of Ice Cream by Category: Volume 2025-2030
Table 71 Forecast Sales of Ice Cream by Category: Value 2025-2030
Table 72 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
Table 73 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Best performing snacks in 2025
Deepa holds on to strong lead
Supermarkets lead distribution
PROSPECTS AND OPPORTUNITIES
Bright outlook over forecast period
Digital space increasingly relevant
Healthier positioning, as well as sustainability, gain some momentum
Summary 2 Other Savoury Snacks by Product Type: 2025
CATEGORY DATA
Table 74 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 75 Sales of Savoury Snacks by Category: Value 2020-2025
Table 76 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 77 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 79 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 80 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 81 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 82 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 83 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 84 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030

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