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Snacks in Jordan

Publisher Euromonitor International
Published Jul 30, 2025
Length 35 Pages
SKU # EP20287577

Description

In 2025, retail current value sales of snacks in Jordan are projected to grow healthily, at a similar rate to 2024. Meanwhile, retail volume sales are expected to rise modestly, with inflationary pressure on prices stimulating retail value sales. The demand for snacks during 2025 is being driven by the natural growth in the population of Jordan. The total population of Jordan approached 12 million in 2025, with over one half of the population below 30-years-old. This population trend is a key fa...

Euromonitor International's Snacks in Jordan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

35 Pages
Snacks in Jordan
Euromonitor International
July 2025
List Of Contents And Tables
SNACKS IN JORDAN
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2020-2025
Table 2 Sales of Snacks by Category: Value 2020-2025
Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
Table 7 Distribution of Snacks by Format: % Value 2020-2025
Table 8 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 9 Forecast Sales of Snacks by Category: Value 2025-2030
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
CONFECTIONERY
Key Data Findings
2025 Developments
Boycott calls exert pressure on international brands’ performances
Al-Seedawi to benefit from wide selections, distribution and boycotting to become the leading brand
Prices and proximity favour small local grocers
Prospects and Opportunities
Key demographic trend and high popularity of chocolate to boost confectionery
Dubai chocolate trend to increase penetration of Jordan
Higher cocoa prices to affect retail selling prices in the early forecast period
Category Data
Table 12 Sales of Confectionery by Category: Volume 2020-2025
Table 13 Sales of Confectionery by Category: Value 2020-2025
Table 14 Sales of Confectionery by Category: % Volume Growth 2020-2025
Table 15 Sales of Confectionery by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Confectionery: % Value 2021-2025
Table 17 LBN Brand Shares of Confectionery: % Value 2022-2025
Table 18 Forecast Sales of Confectionery by Category: Volume 2025-2030
Table 19 Forecast Sales of Confectionery by Category: Value 2025-2030
Table 20 Forecast Sales of Confectionery by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS
Convenience and affordability increase the popularity of wafers
Canary enjoys popularity among young consumers
Impulse buying ensures consumer traffic in small local grocers
A large young population is set to stimulate sales
Digital lifestyles to boost e-commerce sales
Chocolate biscuits to remain popular despite growing health consciousness
Table 22 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 23 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 24 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 25 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
Table 27 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
Table 28 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
Table 29 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
Table 30 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM
Improving economic conditions help to maintain a positive growth trajectory
Eisberg enjoys pricing and store positioning advantages to dominate ice cream
Branded freezer displays ensure availability and boost brand awareness in retail stores
Economic, travel and climate trends to foster a demand for ice cream
Modern freezers and ice cream parlours to gain weight in the category
Rising health awareness to stimulate the offer of zero/low sugar ice cream
Table 32 Sales of Ice Cream by Category: Volume 2020-2025
Table 33 Sales of Ice Cream by Category: Value 2020-2025
Table 34 Sales of Ice Cream by Category: % Volume Growth 2020-2025
Table 35 Sales of Ice Cream by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Ice Cream: % Value 2021-2025
Table 37 LBN Brand Shares of Ice Cream: % Value 2022-2025
Table 38 Forecast Sales of Ice Cream by Category: Volume 2025-2030
Table 39 Forecast Sales of Ice Cream by Category: Value 2025-2030
Table 40 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS
Slow move towards healthier options in an indulgence-heavy category
High brand equity to help grow the leading player’s retail value share
Wide presence and low prices keep small local grocers ahead
Slow growth anticipated in a mature category
Consumers to seek healthier options
Fading boycott to boost retail value sales
Table 42 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 43 Sales of Savoury Snacks by Category: Value 2020-2025
Table 44 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 45 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 47 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 48 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 49 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 50 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 51 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030

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