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Snacks in Indonesia

Publisher Euromonitor International
Published Jul 22, 2025
Length 78 Pages
SKU # EP20240834

Description

In 2025, snacks in Indonesia is set to exhibit robust retail current value growth across the biggest categories, despite several macroeconomic challenges. The first half of the year was characterised by weakened consumer confidence and economic uncertainty, leading to cautious spending behaviour. Additionally, inflationary pressures and rising production costs posed significant challenges, compelling brands to carefully balance affordability with profitability. However, snacks is set to demonstr...

Euromonitor International's Snacks in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

78 Pages
Snacks in Indonesia
Euromonitor International
July 2025
List Of Contents And Tables
SNACKS IN INDONESIA
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2020-2025
Table 2 Sales of Snacks by Category: Value 2020-2025
Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Snacks by Format: % Value 2020-2025
Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
New launches contribute to rebound to growth for chocolate confectionery
In 2025, Ceres starts to recover some of the share lost in a difficult year in 2024
Convenience stores extends its lead of distribution, but retail e-commerce also performs well from a low base
PROSPECTS AND OPPORTUNITIES
Steady growth as manufacturer and consumer focus moves to smaller pack sizes
Limited editions and strategic marketing set to contribute to growth
An increasing number of launches expected to have a focus on health
Summary 2 Other Chocolate Confectionery by Product Type: 2025
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
GUM IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Changing consumer habits drive continued value and volume decline for gum in 2025
Perfetti Van Melle maintains its dominance, but Lotte Group leverages social media and health to see sales and share growth
Consumers still value warung for purchasing gum, but convenience stores and retail e-commerce see a rising trend
PROSPECTS AND OPPORTUNITIES
Volume decline set to continue for gum, despite price rises driving slight value growth
Partnerships and social media campaigns will be important to engage with consumers
A need to align with the demands of younger consumers
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2020-2025
Table 26 Sales of Gum by Category: Value 2020-2025
Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
Table 28 Sales of Gum by Category: % Value Growth 2020-2025
Table 29 Sales of Gum by Flavour: Rankings 2020-2025
Table 30 NBO Company Shares of Gum: % Value 2021-2025
Table 31 LBN Brand Shares of Gum: % Value 2022-2025
Table 32 Distribution of Gum by Format: % Value 2020-2025
Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
Table 34 Forecast Sales of Gum by Category: Value 2025-2030
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SUGAR CONFECTIONERY IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Gummies and jellies drives growth, as these are particularly popular among the younger population
Leading player Yupi extends its share due to active product development
Convenience stores rises strongly, although small local grocers continues to dominate
PROSPECTS AND OPPORTUNITIES
Growth anticipated despite challenges of fluctuating sugar prices and rising competition
Creating an emotional connection and offering experiences could be ways to attract consumers
Safety and health and wellness likely to be important to consumers
Summary 3 Other Sugar Confectionery by Product Type: 2025
CATEGORY DATA
Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wafers drives dynamism thanks to launches and social media activity
Mayora extends its lead, but URC Indonesia sees dynamism from a low base
Although small local grocers maintains its dominance, other distribution channels are taking share
PROSPECTS AND OPPORTUNITIES
Robust growth anticipated by catering to all consumer groups
The need to successfully combine packaging, partnerships, and product launches
Premium and health-related products set to be increasingly relevant
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Innovation and strategic pricing drive growth in ice cream in 2025, although at a slower rate
Unilever maintains its lead with launches and consumer engagement, while Alpen Food Industry performs well
Convenience stores takes the lead due to widespread outlets and broad product range
PROSPECTS AND OPPORTUNITIES
Continued growth momentum, particularly for less established brands with their discounted offerings
Premiumisation and flavour innovation expected to contribute to continued growth
Multipack ice cream set to see a rising trend due to the economical price per unit
CATEGORY DATA
Table 69 Sales of Ice Cream by Category: Volume 2020-2025
Table 70 Sales of Ice Cream by Category: Value 2020-2025
Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Constant brand innovation drives continued growth, with puffed snacks still performing well
Garudafood expands its product range and maintains its lead, but Indofood excels with innovative products
Convenience stores and retail e-commerce offer convenience and low prices, taking share from small local grocers
PROSPECTS AND OPPORTUNITIES
Growth opportunities for new and existing brands in savoury snacks
Brands will need to adapt their products, packaging, and communication to remain relevant
The adult demographic likely to see a greater focus over the forecast period
Summary 4 Other Savoury Snacks by Product Type: 2025
CATEGORY DATA
Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030

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