Snacks in Germany

Sales of snacks have seen healthy growth in current value terms in 2025 despite seeing a slight decline in retail volume terms. This has been due to manufacturers pushing through price increases to offset cost inflation while shoppers have continued to treat themselves with small, affordable indulgences. Trading down from foodservice, more eating occasions at home, and a rebound in gifting seasons (Easter, Christmas) has all buoyed demand. Growth has been strongest in chocolate confectionery, wh...

Euromonitor International's Snacks in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.