Report cover image

Snacks in China

Published Jun 27, 2025
Length 74 Pages
SKU # EP20156337

Description

In 2025, snacks in China is maintaining stable but modest growth, with overall retail value expanding at a low single-digit rate. This somewhat muted trajectory primarily reflects broader macroeconomic pressures, which are leading consumers to reduce discretionary spending on snacks products. Euromonitor International's Snacks in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Snacks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

74 Pages
Snacks in China
Euromonitor International
June 2025
List Of Contents And Tables
SNACKS IN CHINA
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2020-2025
Table 2 Sales of Snacks by Category: Value 2020-2025
Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Snacks by Format: % Value 2020-2025
Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales rise, with boxed assortments leading growth
Mars remains overall leader and continues to expand in 2025, as texture and flavour innovation continues apace
Discounters sees fastest growth while e-commerce accounts for most sales
PROSPECTS AND OPPORTUNITIES
Sales set to slow during forecast period, prompting further investment in health attributes
Tech advances shape development
Innovation through focus on regional flavours
Summary 2 Other Chocolate Confectionery by Product Type: 2025
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
GUM IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Gum sees value sales rise as players invest in new consumption occasions
Wrigley dominates chewing gum and retains stronghold over bubble gum in 2025
Supermarkets accounts for most gum sales in China, with gum increasingly seen as offering emotional value
PROSPECTS AND OPPORTUNITIES
Further growth forecast, though potential is limited
Players likely to continue to focus on expanding consumption scenarios
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2020-2025
Table 26 Sales of Gum by Category: Value 2020-2025
Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
Table 28 Sales of Gum by Category: % Value Growth 2020-2025
Table 29 Sales of Gum by Flavour: Rankings 2020-2025
Table 30 NBO Company Shares of Gum: % Value 2021-2025
Table 31 LBN Brand Shares of Gum: % Value 2022-2025
Table 32 Distribution of Gum by Format: % Value 2020-2025
Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
Table 34 Forecast Sales of Gum by Category: Value 2025-2030
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SUGAR CONFECTIONERY IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising health awareness shapes development in sugar confectionery
Guangdong leads overall, with Cadbury gaining ground
Small local grocers preferred outlets for sugar confectionery purchases
PROSPECTS AND OPPORTUNITIES
Sugar confectionery to see growth curbed by maturity
Demand for high juice content will persist as production methods progress
Chinese medicinal ingredients at the centre of new player’s products
Summary 3 Other Sugar Confectionery by Product Type: 2025
CATEGORY DATA
Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sluggish growth seen in 2025
Mondelez maintains overall leadership
Supermarkets leads distribution, with e-commerce standing out in snack bars
PROSPECTS AND OPPORTUNITIES
Value growth to improve during forecast period as competition intensifies, with players investing in bite-sized snacks and sensory experiences
Chocolate players enter with a focus on biscuits
Government health initiatives may impact innovation
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Turnaround for ice cream in China in 2025
Yili maintains overall leadership as Mars goes from strength to strength
Small local grocers cede ground to modern retail
PROSPECTS AND OPPORTUNITIES
Stable growth forecast for ice cream
Players invest in new distribution channels
A2 protein products, innovative flavours and unique shapes enter ice cream
CATEGORY DATA
Table 69 Sales of Ice Cream by Category: Volume 2020-2025
Table 70 Sales of Ice Cream by Category: Value 2020-2025
Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Low but steady growth for savoury snacks in 2025
PepsiCo leads, while Weilong brand rises to second rank in brands
Supermarkets as preferred channel for savoury snacks
PROSPECTS AND OPPORTUNITIES
Flavour innovation to drive growth in forecast period
Rising health consciousness spurs demand for functional variants
National health guidelines will inform development in savoury snacks
Summary 4 Other Savoury Snacks by Product Type: 2025
CATEGORY DATA
Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030

Search Inside Report

How Do Licenses Work?
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.