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Snacks in Brazil

Publisher Euromonitor International
Published Sep 17, 2025
Length 88 Pages
SKU # EP20423792

Description

Retail current value sales of snacks in Brazil are projected to see a further double-digit rise over 2025, supported by moderate retail volume growth, but mainly inflationary pressure on prices. In 2025, snacks in Brazil operates within a complex macroeconomic environment marked by persistent inflation, cautious consumer spending and elevated commodity costs. According to the Brazilian Institute of Geography and Statistics (IBGE), the country’s official inflation index (IPCA) closed 2024 with a...

Euromonitor International's Snacks in Brazil report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

88 Pages
Snacks in Brazil
Euromonitor International
September 2025
List Of Contents And Tables
SNACKS IN BRAZIL
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2020-2025
Table 2 Sales of Snacks by Category: Value 2020-2025
Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Snacks by Format: % Value 2020-2025
Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers feel economic pressure, but indulgence from chocolate confectionery is still a must for Brazilians
Nestlé invests to gain a competitive edge
Supermarkets lead but warehouse clubs gain momentum
PROSPECTS AND OPPORTUNITIES
Macroeconomic, lifestyle and cultural aspects to keep chocolate confectionery consumption high
Premiumisation anticipated in the forecast period
Functionality to gain traction through health and wellness trends
Summary 2 Other Chocolate Confectionery by Product Type: 2025
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
GUM IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Chewing gum remains popular but shows signs of maturity
Mondelez plays with portfolio diversification while Perfetti Van Melle bets on marketing campaigns
Chewing gum purchases with other fmcg lure consumers to traditional grocery retailers
PROSPECTS AND OPPORTUNITIES
Slowing growth rates reflect maturity
Innovation in chewing gum in Brazil to foster sustainability
Functional gum is developing in the country
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2020-2025
Table 26 Sales of Gum by Category: Value 2020-2025
Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
Table 28 Sales of Gum by Category: % Value Growth 2020-2025
Table 29 Sales of Gum by Flavour: Rankings 2020-2025
Table 30 NBO Company Shares of Gum: % Value 2021-2025
Table 31 LBN Brand Shares of Gum: % Value 2022-2025
Table 32 Distribution of Gum by Format: % Value 2020-2025
Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
Table 34 Forecast Sales of Gum by Category: Value 2025-2030
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SUGAR CONFECTIONERY IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sugar confectionery benefits from affordable indulgence perception
Ferrero invests in the category with strategic acquisitions and local integration initiatives
Warehouse clubs appeal to bulk purchasing consumers
PROSPECTS AND OPPORTUNITIES
Fast response to market trends and collaborations to impact the category positively
Companies are investing in production and innovation
Functionality and indulgence to win over consumers
Summary 3 Other Sugar Confectionery by Product Type: 2025
CATEGORY DATA
Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthier options and convenience positioning boost snack bars
Small brands enjoy widening space to show strong dynamism
Supermarkets leads, with warehouse clubs gaining importance
PROSPECTS AND OPPORTUNITIES
Widening consumption occasions to stimulate category growth
Technological advancements focusing on production optimisation and AI for better promotional performance
Functionality to be more specific and expand beyond snack bars
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Heat waves boost ice cream consumption
Unilever leads with portfolio depth and premium expansion initiatives
Impulse purchasing and proximity inform distribution trends
PROSPECTS AND OPPORTUNITIES
Consumption less dependent on seasonality
Last-mile and delivery apps and enhanced cold chain logistics
Health and wellness to gain visibility within ice cream
CATEGORY DATA
Table 69 Sales of Ice Cream by Category: Volume 2020-2025
Table 70 Sales of Ice Cream by Category: Value 2020-2025
Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Economic pressures and low functionality slow overall growth rates
PepsiCo innovates and participates in collaborations
Accessibility, convenience and affordability are distribution watchwords for savoury snacks
PROSPECTS AND OPPORTUNITIES
Savoury snacks consumption to grow at a steady pace
Innovation towards more nutritious products
Health and wellness and sustainability to shape development in savoury snacks
CATEGORY DATA
Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030

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