
Snacks in Belgium
Description
Retail value sales of snacks are set to rise in Belgium in 2025, though volume sales are expected to stagnate. Demand for snacks has been determined by contrasting factors during the year. On the one hand, in the context of rising prices and pressure on purchasing power (partially balanced by wages indexation in Belgium), consumers are becoming more conservative in their spending and more attentive to promotions. These factors are boosting the performance of private label at the expense of brand...
Euromonitor International's Snacks in Belgium report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Snacks in Belgium report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
72 Pages
- Snacks in Belgium
- Euromonitor International
- July 2025
- List Of Contents And Tables
- SNACKS IN BELGIUM
- EXECUTIVE SUMMARY
- Snacks in 2025: The big picture
- Key trends in 2025
- Competitive Landscape
- Channel developments
- What next for snacks?
- MARKET DATA
- Table 1 Sales of Snacks by Category: Volume 2020-2025
- Table 2 Sales of Snacks by Category: Value 2020-2025
- Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
- Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Snacks: % Value 2021-2025
- Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
- Table 7 Penetration of Private Label by Category: % Value 2020-2025
- Table 8 Distribution of Snacks by Format: % Value 2020-2025
- Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
- Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
- Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CHOCOLATE CONFECTIONERY IN BELGIUM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Price rises drive strong current value growth
- Mondelez to extend lead
- Supermarkets to remain dominant
- PROSPECTS AND OPPORTUNITIES
- Falling prices set to boost demand
- Technological developments to support innovation
- EUDR to impact prices
- Summary 2 Other Chocolate Confectionery by Product Type: 2025
- CATEGORY DATA
- Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
- Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
- Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
- Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
- Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
- Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
- Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
- Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
- Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
- Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
- Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
- Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
- GUM IN BELGIUM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Challenging conditions for gum
- Perfetti Van Melle to stay far out in front despite share erosion
- Convenience stores and discounters to make slight share gains
- PROSPECTS AND OPPORTUNITIES
- Impulse sales and innovation to support current value growth
- Growing focus on additional benefits
- Self-checkouts to provide opportunities for gum placement
- CATEGORY DATA
- Table 25 Sales of Gum by Category: Volume 2020-2025
- Table 26 Sales of Gum by Category: Value 2020-2025
- Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
- Table 28 Sales of Gum by Category: % Value Growth 2020-2025
- Table 29 Sales of Gum by Flavour: Rankings 2020-2025
- Table 30 NBO Company Shares of Gum: % Value 2021-2025
- Table 31 LBN Brand Shares of Gum: % Value 2022-2025
- Table 32 Distribution of Gum by Format: % Value 2020-2025
- Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
- Table 34 Forecast Sales of Gum by Category: Value 2025-2030
- Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
- Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030
- SUGAR CONFECTIONERY IN BELGIUM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- High prices and unhealthy image undermine sales
- Haribo retains lead, while Solinest benefits from expansion of medicated confectionery
- Supermarkets is the leading channel, while e-commerce expands
- PROSPECTS AND OPPORTUNITIES
- Impulse purchases and innovation to drive current value growth
- Growing influence of social media
- Ban on sale of tobacco products could open up space for sugar confectionery
- Summary 3 Other Sugar Confectionery by Product Type: 2025
- CATEGORY DATA
- Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
- Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
- Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
- Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
- Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
- Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
- Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
- Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
- Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
- Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
- Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
- Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
- SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN BELGIUM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Varying performances across categories
- Mondelez leads, but protein/energy bars player see strongest growth
- Supermarkets faces growing competition
- PROSPECTS AND OPPORTUNITIES
- Contrary forces affecting volume sales
- Lotus Bakeries joins forces with Mondelez
- Protein/energy bars continues to align with key trend, but will face growing competition
- CATEGORY DATA
- Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
- Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
- Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
- Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
- Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
- Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
- Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
- Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
- Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
- Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
- Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
- Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
- Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
- Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
- Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
- Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
- Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
- Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
- Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
- Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
- ICE CREAM IN BELGIUM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Ice cream hit by increasing cost of raw materials
- Leader faces growing competition from private label
- Private label offer bolsters strength of supermarkets
- PROSPECTS AND OPPORTUNITIES
- Plant-based ice cream to see continued significant growth
- Technological developments influencing innovation
- Glacio to continue to focus on innovation
- CATEGORY DATA
- Table 69 Sales of Ice Cream by Category: Volume 2020-2025
- Table 70 Sales of Ice Cream by Category: Value 2020-2025
- Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
- Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
- Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
- Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
- Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
- Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
- Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
- Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
- Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
- Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
- Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
- Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
- Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
- Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
- Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
- SAVOURY SNACKS IN BELGIUM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Snackification, hectic lifestyles and mindful indulgence support growth
- Smiths Food Group stays out in front
- Supermarkets remains dominant but faces growing competition
- PROSPECTS AND OPPORTUNITIES
- Busy lifestyles and snackification to boost sales
- Focus on health and wellness, and sustainability
- Possible shift to foodservice as economic conditions improve
- Summary 4 Other Savoury Snacks by Product Type: 2025
- CATEGORY DATA
- Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
- Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
- Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
- Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
- Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
- Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
- Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
- Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
- Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
- Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
- Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030
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