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Sleep Aids in New Zealand

Publisher Euromonitor International
Published Nov 13, 2025
Length 25 Pages
SKU # EP20589382

Description

New Zealand is seeing value sales rise for sleep aids in 2025, reflecting growing concern over sleep health across age groups. The lingering effects of the Covid-19 pandemic continue to shape wellbeing behaviours, particularly among 18- to 30-year-olds, who increasingly seek support for anxiety, disrupted routines and poor sleep quality. Economic pressures, including rising inflation, interest rates and employment instability, have heightened stress levels, and long work hours and financial stra...

Euromonitor International's Sleep Aids in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Sleep Aids in New Zealand
Euromonitor International
November 2025
List Of Contents And Tables
SLEEP AIDS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sleep aids sales rise in response to sleep trends and growing mental health concerns
Local player continues to dominate otherwise fragmented competitive landscape within sleep aids in 2025
Pharmacies remains primary distribution channel, with discount pharmacy chains offering value-driven pricing
PROSPECTS AND OPPORTUNITIES
Sleep aids anticipated to face further economic headwinds and rising competition from aligned wellness categories as consumers seek all-in-one stress solutions
Reclassification of melatonin as OTC opens new growth pathways for sleep aids
Local traditional remedies repositioned as novel ingredients hold potential to reshape sleep aids
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2020-2025
Table 2 Sales of Sleep Aids: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 4 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 5 Forecast Sales of Sleep Aids: Value 2025-2030
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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