
Sleep Aids in Norway
Description
Value sales of sleep aids are set to increase in Norway in 2025. Sleep aids remain one of the more dynamic categories within consumer health; however, growth has slowed following a strong multi-year expansion. Melatonin continues to be the dominant ingredient and has, in the eyes of many consumers, shifted from being perceived as a medicinal product to a type of dietary supplement, something taken regularly to support sleep rather than to address a specific medical issue. This repositioning has...
Euromonitor International's Sleep Aids in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Sleep Aids in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
23 Pages
- Sleep Aids in Norway
- Euromonitor International
- September 2025
- List Of Contents And Tables
- SLEEP AIDS IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Melatonin normalisation sustains sleep aid sales in Norway
- Sana Pharma Medical AS retains its lead while private label players expand
- Pharmacies retains its dominance in sleep aids, but retail e-commerce gains ground
- PROSPECTS AND OPPORTUNITIES
- Sleep aids is set for steady growth, however, non-product solutions will remain a challenge
- Digital tools are set to influence sleep aid usage, while product innovation remains minimal
- Preventive wellness is expected to support the use of sleep aids across the forecast period
- CATEGORY DATA
- Table 1 Sales of Sleep Aids: Value 2020-2025
- Table 2 Sales of Sleep Aids: % Value Growth 2020-2025
- Table 3 NBO Company Shares of Sleep Aids: % Value 2021-2025
- Table 4 LBN Brand Shares of Sleep Aids: % Value 2022-2025
- Table 5 Forecast Sales of Sleep Aids: Value 2025-2030
- Table 6 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
- CONSUMER HEALTH IN NORWAY
- EXECUTIVE SUMMARY
- Consumer Health in 2025: The big picture
- Key trends in 2025
- Competitive landscape
- Channel developments
- What next for Consumer Health?
- MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
- Table 8 Life Expectancy at Birth 2020-2025
- MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2020-2025
- Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
- Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
- Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
- Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
- Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
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