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Sleep Aids in Norway

Publisher Euromonitor International
Published Sep 22, 2025
Length 23 Pages
SKU # EP20439416

Description

Value sales of sleep aids are set to increase in Norway in 2025. Sleep aids remain one of the more dynamic categories within consumer health; however, growth has slowed following a strong multi-year expansion. Melatonin continues to be the dominant ingredient and has, in the eyes of many consumers, shifted from being perceived as a medicinal product to a type of dietary supplement, something taken regularly to support sleep rather than to address a specific medical issue. This repositioning has...

Euromonitor International's Sleep Aids in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Sleep Aids in Norway
Euromonitor International
September 2025
List Of Contents And Tables
SLEEP AIDS IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Melatonin normalisation sustains sleep aid sales in Norway
Sana Pharma Medical AS retains its lead while private label players expand
Pharmacies retains its dominance in sleep aids, but retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
Sleep aids is set for steady growth, however, non-product solutions will remain a challenge
Digital tools are set to influence sleep aid usage, while product innovation remains minimal
Preventive wellness is expected to support the use of sleep aids across the forecast period
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2020-2025
Table 2 Sales of Sleep Aids: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 4 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 5 Forecast Sales of Sleep Aids: Value 2025-2030
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
CONSUMER HEALTH IN NORWAY
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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