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Sleep Aids in Italy

Publisher Euromonitor International
Published Oct 23, 2025
Length 23 Pages
SKU # EP20503436

Description

In 2025, the sleep aids category in Italy maintained solid growth, driven not only by favourable price dynamics but also the rising incidence of sleep disorders and stress among the population. These factors have helped to distribute sales more evenly throughout the year rather than being concentrated in periods traditionally associated with greater stress or seasonal changes. Further reinforcing this trend, there has been a growing focus on natural, non-habit-forming sleep aids, in line with br...

Euromonitor International's Sleep Aids in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Sleep Aids in Italy
Euromonitor International
October 2025
List Of Contents And Tables
SLEEP AIDS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sleep aids confirm solid growth potential
Procter & Gamble Italia SpA enjoys a stable position in sleep aids
Pharmacies are the preferred channel for sleep aids
PROSPECTS AND OPPORTUNITIES
Solid consumer demand for sleep aids
Technological advances in sleep monitoring raises awareness of sleep issues
Rising demand for sleep aids containing natural ingredients
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2020-2025
Table 2 Sales of Sleep Aids: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 4 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 5 Forecast Sales of Sleep Aids: Value 2025-2030
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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