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Sleep Aids in Greece

Publisher Euromonitor International
Published Oct 09, 2025
Length 22 Pages
SKU # EP20476047

Description

Value sales of sleep aids recorded a double-digit increase in Greece in 2025, making the category one of the top performers in consumer health. Despite growing penetration during the review period, sleep aids continued to post strong sales increases, above the consumer health average. Growth has been strongly supported by heavy advertising from leading brand ZzzQuil, which is not only boosting its own performance but also raising consumer awareness and lifting the category overall. Although comp...

Euromonitor International's Sleep Aids in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Sleep Aids in Greece
Euromonitor International
October 2025
List Of Contents And Tables
SLEEP AIDS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sleep aids post strong double-digit growth in 2025, driven by anxiety and melatonin-based innovations
Procter & Gamble Hellas SA strengthens its leadership in sleep aids, while new entrants add to fragmentation
Pharmacies retain the lead in sleep aids distribution, while retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
Sales of sleep aids are forecast to grow, though momentum is expected to slow
The digital shift supports growth, but pharmacies remain crucial for sleep aids
Health and wellness trend are expected to drive diversification in sleep solutions
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2020-2025
Table 2 Sales of Sleep Aids: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 4 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 5 Forecast Sales of Sleep Aids: Value 2025-2030
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
CONSUMER HEALTH IN GREECE
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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