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Sleep Aids in Germany

Publisher Euromonitor International
Published Sep 19, 2025
Length 23 Pages
SKU # EP20423653

Description

In 2025, sleep aids in Germany is projected to see further growth in retail volume and current value sales over 2025. Growth is being driven by the increasing demand from consumers for traditional herbal remedies and melatonin-based products to address the ongoing sleep issues affecting a significant proportion of the population, particularly young adults and stressed individuals in general. Local preferences remain firmly rooted in natural sleep solutions, with valerian, passion flower lemon ba...

Euromonitor International's Sleep Aids in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Sleep Aids in Germany
Euromonitor International
September 2025
List Of Contents And Tables
SLEEP AIDS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal remedies and melatonin drive retail value growth in sleep aids
Brand restructuring and innovation amidst a mature competitive landscape
Health and beauty specialists dominate sleep aids distribution as e-commerce faces legal setbacks
PROSPECTS AND OPPORTUNITIES
Innovation and wellness trends to sustain demand
Tech-driven innovation to reshape sleep aids with smart formats and digital support
Health and sustainability trends to drive a demand for natural sleep aids
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2020-2025
Table 2 Sales of Sleep Aids: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 4 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 5 Forecast Sales of Sleep Aids: Value 2025-2030
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
CONSUMER HEALTH IN GERMANY
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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