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Sleep Aids in Belgium

Publisher Euromonitor International
Published Sep 22, 2025
Length 25 Pages
SKU # EP20439457

Description

Value sales of sleep aids increased in Belgium in 2025, supported by strong volume growth across the category. This upward trend reflects a growing prevalence of sleep-related issues, with more consumers seeking effective solutions to counter rising levels of anxiety, mental stress, and uncertainty. The challenging economic environment, marked by inflation, job insecurity, and broader societal unease, has contributed to a surge in sleep disturbances, prompting demand for accessible remedies that...

Euromonitor International's Sleep Aids in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Sleep Aids in Belgium
Euromonitor International
September 2025
List Of Contents And Tables
SLEEP AIDS IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising stress and health awareness drive growth in sleep aids in Belgium
Melisana SA leads the diverse and competitive sleep aids market
Pharmacies continue to lead while alternative retail channels gain ground
PROSPECTS AND OPPORTUNITIES
Continued growth for sleep aids is expected amid persistent stress and anxiety
Innovation is set to focus on stonger and more effective natural formuals
Non-pharma channels are expected to expand their distribution across the forecast period
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2020-2025
Table 2 Sales of Sleep Aids: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 4 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 5 Forecast Sales of Sleep Aids: Value 2025-2030
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
CONSUMER HEALTH IN BELGIUM
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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