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Sleep Aids in Austria

Publisher Euromonitor International
Published Sep 18, 2025
Length 25 Pages
SKU # EP20423753

Description

Value sales of sleep aids in Austria decreased slightly in 2025 as the exceptional growth momentum seen during and immediately after the pandemic continued to taper off. Following strong demand through much of the review period, volume sales began to decline in 2023 and this trend persisted in 2024 and 2025. Nonetheless, overall value sales remained well above pre-COVID levels, reflecting the entrenched role of these products in Austrian consumers’ self-care routines. Persistent factors such as...

Euromonitor International's Sleep Aids in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Sleep Aids in Austria
Euromonitor International
September 2025
List Of Contents And Tables
SLEEP AIDS IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumer reliance on sleep aids stabilises after pandemic-driven surge
Schwabe Austria maintains leadership as herbal brands gain traction
Pharmacies dominate distribution, while e-commerce gains traction for repeat purchases
PROSPECTS AND OPPORTUNITIES
Gradual growth supported by rising awareness and brand trust
Innovation centred on natural formulations and incremental improvements
Health and wellness trends create both opportunities and challenges
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2020-2025
Table 2 Sales of Sleep Aids: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 4 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 5 Forecast Sales of Sleep Aids: Value 2025-2030
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
CONSUMER HEALTH IN AUSTRIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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