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Sleep Aids in Australia

Publisher Euromonitor International
Published Sep 18, 2025
Length 28 Pages
SKU # EP20423744

Description

Sales of sleep aids have increased in current value terms in 2025, despite year-on-year value growth rates slowing from their historical peak in 2023. The lingering effects of the COVID-19 pandemic continue to shape health trends in Australia, especially among 18-30-year-olds, who increasingly seek support for anxiety, poor sleep and disrupted routines. Economic pressures, such as rising inflation, interest rates and unstable employment, have led to rising rates of stress and anxiety, forcing ma...

Euromonitor International's Sleep Aids in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Sleep Aids in Australia
Euromonitor International
September 2025
List Of Contents And Tables
SLEEP AIDS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stress, anxiety and sleeping problems a growing concern for Australians
Sleep aids faces competition from vitamins and dietary supplements
New product development addresses specific needs such as recovery from jet lag
PROSPECTS AND OPPORTUNITIES
Demand set to benefit from growing focus on the importance of a good night’s sleep
Focus shifting to novel ingredients and innovative formulations
Women’s health and wellbeing under the spotlight
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2020-2025
Table 2 Sales of Sleep Aids: % Value Growth 2020-2025
Table 3 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 4 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 5 Forecast Sales of Sleep Aids: Value 2025-2030
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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